Gold Souq Galuega Autu: Itumalo i le Taulaga by Ahmed Habib

Gold Souq Galuega Autu: Itumalo i le Taulaga by Ahmed Habib is a highly esteemed winner of the very prestigious 2026 A' Design Award Apamemea in Fuafuaga Taulaga Competition Category.

ApamemeaFuafuaga Taulaga· 2026

Gold Souq Galuega Autu: Itumalo i le Taulaga

by Ahmed Habib

Client: Ahmed Habib

A' Design Award Apamemea Winner in Fuafuaga Taulaga Category

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The Design

About Gold Souq Galuega Autu: Itumalo i le Taulaga

Tusitusiga o le Tusi: O le Gold Souq o se itumalo fefaʻatauaʻiga i le taulaga e 356,000 sqm le lautele i Jeddah lea e toe faʻamalamalama ai le maketi auro o se faiga faʻatasi i le taulaga. Na mamanuina e fai ma se ʻie faifaipea, e tuʻufaʻatasia ai le tomai faʻapitoa, fefaʻatauaʻiga, aganuu, ma le talimālō i totonu o se faasologa avanoa manino. O se ala savali tutotonu e fai ma faavae o le atinaʻe, e oo atu i totonu o lotoā e maua mai i mataupu faavae faaletaulaga a le Hijazi e fausia ai se aafiaga e faigofie ona faitau ma savali ai, e faʻatulagaina e le paolo, le faʻapipiʻiina, ma le latalata. O le faatinoga o le siosiomaga ua faʻapipiʻiina i le foliga o le taulaga, lea e lagolago ai e le tele ma le avanoa avanoa le mafanafana, le faʻaauauina, ma se faasinomaga tuʻufaʻatasi o le taulaga.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Gold Souq Galuega Autu: Itumalo i le Taulaga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Gold Souq Galuega Autu: Itumalo i le Taulaga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Gold Souq Galuega Autu: Itumalo i le Taulaga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design redefines the gold market as a complete urban ecosystem where production, trade, and public life coexist. Unlike conventional commercial developments, it integrates retail, workshops, education, and culture within a pedestrian network of shaded streets and courtyards inspired by Hijazi urbanism. A central flow structure organizes movement and visibility, while climate-responsive design ensures comfort. Its strength lies in merging heritage principles with a contemporary, high-performance urban model.
Dimensions & Packaging: Plot Area 356,000 sqm
Foot Print 72,500 sqm
built up area 418,000 sqm
Tags: Hijazi architecture, gold market, mixed-use development, urban ecosystem, pedestrian spine, climate responsive design, souq reinterpretation, cultural urbanism, parametric planning, public realm, Jeddah, Saudia
Production Technology: The design was developed through a parametric and iterative methodology linking circulation, program distribution, and climatic performance. A central flow spine informed massing and spatial hierarchy, supported by simulations for shading and ventilation. Traditional Hijazi elements were reinterpreted using stone cladding, precast concrete, steel structures, timber and wood screens, and high-performance glazing, ensuring durability, thermal efficiency, buildability, and a strong expression of local identity.
Design Challenge: The main challenge was translating the organic complexity of historic Hijazi souks into a contemporary, buildable urban system. Internally, it required balancing cultural authenticity with modern program demands and user expectations. Externally, constraints included climate conditions, large-scale coordination, and regulatory frameworks. The design resolved these through a structured flow-based approach, integrating environmental strategies and flexible planning to maintain identity while ensuring feasibility and performance.
Research: Type of Research: applied urban and climatic research. Research Objectives: to redefine the traditional gold market as a resilient mixed-use ecosystem. Methodology: comparative analysis of historic souks and contemporary retail districts combined with environmental simulations. Data Collection and Tools: solar studies, pedestrian flow mapping, and heat analysis models. Participants: planners, economists, and local stakeholders. Results: improved environmental comfort and commercial synergy. Insights and Impact: a scalable model linking heritage, economic performance, and climate-responsive urban design.
Inspiration: The project is inspired by the organic growth of historic Hijazi cities, where movement, climate, and commerce shape urban form over time. Traditional souqs were not planned as isolated buildings but emerged as interconnected networks of streets, courtyards, and shaded passages driven by trade and social interaction. This logic informed the design, where a continuous flow organizes space and activity. The aim was to reinterpret these principles within a contemporary framework, creating a resilient environment that reflects local identity while supporting modern patterns of production and exchange.
Project Duration: Design started in May 2025 and finished in December 2025, in Cairo, Egypt. The Project is to be executed n Jeddah, Saudi Arabia.
Operation Flow: The project operates through a continuous pedestrian flow that structures movement, visibility, and interaction. A central spine connects courtyards, retail, workshops, and cultural spaces, creating sequential experiences from arrival to immersion. Vehicular access is limited to the perimeter, ensuring a safe, walkable environment. Layered circulation enhances accessibility and engagement, while the integration of production and trade within public space creates a dynamic, efficient, and socially active urban system.
Image Credits: Ahmed Habib