Niannujiao Jiaoding Flagship Store Faleoloa Autu by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Faleoloa Autu by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award Uʻamea in Mamanu Totonu Competition Category.

UʻameaTotonu· 2019

Niannujiao Jiaoding Flagship Store Faleoloa Autu

by Tomohiro Katsuki - Prism Design

Client: Prism Design

A' Design Award Uʻamea Winner in Totonu Category

13,638

Verified Award Winner

Verify Award Status for #82900

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Niannujiao Jiaoding Flagship Store Faleoloa Autu

O Niannujiao Jiaoding Faleoloa Autu o se totonu falefaatau i Beijing, Saina, lea e teuina ai ia ituaiga fa'aitulagi teuga fafine e lua i totonu o se avanoa e tasi e 180 fasimeta faatafafa. O le manatu fa'atulagaina o le paleni le mautonu. O le sitaili, lanu, taamilosaga, galuega ma le tele o oloa e faapaleniina ina ia tumau ai uiga tuufaatasi a itu paaga taitasi. O Niannujiao e mama ma manino, ae o Jiaoding e faaonaponei, faigofie ma sitaili fou. O mea faufau e aofia ai piliki maa efuefu, apa uamea sinasina, faataitai manino, vali paepae ma piniki, laupapa laau, ie ma terrazzo faapisinisi.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Niannujiao Jiaoding Flagship Store Faleoloa Autu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Niannujiao Jiaoding Flagship Store Faleoloa Autu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Niannujiao Jiaoding Flagship Store Faleoloa Autu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members: Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits: Photographer:Katsumi Hirabayashi