MAU Vegas 2019 Mea Na Tupu by Shreya Gulati

MAU Vegas 2019 Mea Na Tupu by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Fa'alauiloa Competition Category.

UʻameaFa'alauiloa· 2020

MAU Vegas 2019 Mea Na Tupu

by Shreya Gulati

Client: Houndstooth

A' Design Award Uʻamea Winner in Fa'alauiloa Category

12,806

Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Mea Na Tupu

Polokalama feaveaʻi Unlocked poʻo MAU Vegas o le taʻutaʻua sili ole lalolagi feaveaʻi polokalama gaioiga. E tosina mai ai le tele lapopoa mai Silicon Valley aofia Spotify, Tinder, Lyft, Bumble ma MailChimp e taua ni nai. Na tuuina i le Houndstooth le galuega o le mafaufau loloto, mamanuina ma faatino le atoa o le mea na tupu vaaia foliga ma numera faatekinolosi mo le tausaga 2019. A o le mea na tupu taumafai e tulei tuaoi i totonu o le tekonolosi avanoa, latou mamanuina se faiga e mafai ona fai ma sui e ala i ata ma faʻalautele le aofia i totonu o le poto masani faʻapitoa.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai MAU Vegas 2019 Mea Na Tupu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina MAU Vegas 2019 Mea Na Tupu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai MAU Vegas 2019 Mea Na Tupu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap