Camel Robot Galuega Faatufugaga Numera by Edu Torres

Camel Robot Galuega Faatufugaga Numera by Edu Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Auro in Ata Komepiuta Competition Category.

AuroAta Komepiuta· 2020

Camel Robot Galuega Faatufugaga Numera

by Edu Torres

Client: Camel

A' Design Award Auro Winner in Ata Komepiuta Category

73,150

Verified Award Winner

Verify Award Status for #90633

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Colors

The Design

About Camel Robot Galuega Faatufugaga Numera

O le Camel Robot o se galuega faatufugaga numera e toe faauigaina ai se faailoga o se ituaiga oloa e avea ma manu robot. Na fausia le ata o se faataitaiga tolu-itu ma faapupulaina i se maualuga o le manino mo le lolomiina ma le faaalia i avanoa faaaliga ma ofisa. Na maua faasinomaga mai masini fai pisinisi, robotics ma tala faasaienisi. E matala se vaega o le tino, o lea e tumau ai le vaaia o uaea i totonu ma le puna eletise. O se lanu moana le faaituau ma lanu pogisa e taofia ai le manatu i le foliga autu. O le tulaga o auiliiliga ua faapaleniina ina ia tumau le talitonuina ma faigofie ona faitau.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Camel Robot Galuega Faatufugaga Numera, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Camel Robot Galuega Faatufugaga Numera e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Camel Robot Galuega Faatufugaga Numera e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.