O le mamanu DIY Spice Blends by Chef Heidi Ala O Faasalalauga Agafesootai Faʻatonuga e Lize-Marie Swan o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Fa'alauiloa.
ArioFa'alauiloa· 2020
DIY Spice Blends by Chef Heidi Ala O Faasalalauga Agafesootai Faʻatonuga
na mamanuina e Lize-Marie Swan
Tagata Fa'atau: Unilever Food Solutions
Manumalo o le A' Design Award Ario i le Vaega Fa'alauiloa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #90682Le Mamanu
E Uiga ia DIY Spice Blends by Chef Heidi Ala O Faasalalauga Agafesootai Faʻatonuga
Na faʻatonuina e le Unilever Food Solutions le Chef Heidi Heckmann (Regional Customer Chef, Cape Town) e faia ni mea fou e tasi e faʻaaoga ai le Robertsons Spice Range. I le avea ai o se vaega o le “Our Journey, Your Discovery” taua le manatu o le fausiaina o se ata tulaga ese ma mamanu na faʻaaoga ai nei mea mo se maliega Facebook faʻasalalauga. I vaiaso taʻitasi sa faʻapipiʻiina e le Chef Heidi ni meaʻai Spice Blends o faʻasalalauga mau a Facebook. E maua foi laʻasaga uma nei mo le download iPad i le upega tafailagi a le UFS.com.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai DIY Spice Blends by Chef Heidi Ala O Faasalalauga Agafesootai Faʻatonuga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina DIY Spice Blends by Chef Heidi Ala O Faasalalauga Agafesootai Faʻatonuga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. DIY Spice Blends by Chef Heidi Ala O Faasalalauga Agafesootai Faʻatonuga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website. - Fua & Fa'apipi'i
- Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
- Fa'ailoga
- advertising, Art Direction, photography, illustration,
- Tekonolosi Gaosiga
- Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
- Fa'aosofia
- The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
- Umi o le Poloketi
- The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
- Sui o le 'Au
- Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew
Lagolago Tau Tupe
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