Seotun Saram Fesoʻotaʻiga Fa'aoga Feaveaʻi by Donggyun Kang

Seotun Saram Fesoʻotaʻiga Fa'aoga Feaveaʻi by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Fe'avea'i Competition Category.

UʻameaFe'avea'i· 2020

Seotun Saram Fesoʻotaʻiga Fa'aoga Feaveaʻi

by Donggyun Kang

Client: Seotun Saram

A' Design Award Uʻamea Winner in Fe'avea'i Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Seotun Saram Fesoʻotaʻiga Fa'aoga Feaveaʻi

Seotun Saram o se feso'ota'iga fa'aoga feavea'i e feso'ota'i tagata o su'e fa'atalanoaga fa'ale-mafaufau ma faufautua fa'apolofesa'i agava'a. O le igoa e faasino i se tasi e le'i poto lava, ma o le auaunaga e mulimuli i le manatu e amata fa'aletonu tagata uma. O se tala fagogo e fa'amatala ai le faiga o fautuaga i se auala faigofie mo tagata fa'aoga e le masani i fautuaga. E lua tagata o aliali mai i le tala: Seotun, o se tagata feoa'i o su'e fautuaga, ma Gobukki, o se faufautua telegese ae mautu. O foliga vali paepa'e mafanafana, lanu navy o le lagi po, ma ata na tusia i lima e fausia ai le fa'aaliga vaaia.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Seotun Saram Fesoʻotaʻiga Fa'aoga Feaveaʻi, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Seotun Saram Fesoʻotaʻiga Fa'aoga Feaveaʻi e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Seotun Saram Fesoʻotaʻiga Fa'aoga Feaveaʻi ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim