Masstone Mamanu i Totonu o Fale Faʻatau Lavalava Fou by SpActrum

Masstone Mamanu i Totonu o Fale Faʻatau Lavalava Fou by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Apamemea in Mamanu Totonu Competition Category.

ApamemeaTotonu· 2021

Masstone Mamanu i Totonu o Fale Faʻatau Lavalava Fou

by SpActrum

Client: SpActrum

A' Design Award Apamemea Winner in Totonu Category

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Verified Award Winner

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Colors

The Design

About Masstone Mamanu i Totonu o Fale Faʻatau Lavalava Fou

O Masstone o se mamanu i totonu o se fale faʻatau lavalava fou i Taiyuan, Saina. O le fale faʻatau e aofia ai le 520 mita square i luga o fogafale e lua ma ua faʻatulagaina e pei o se faatoʻaga i totonu. O se malifa lautele ma malie e taʻitaʻia atu i le faitotoʻa ulufale, ma o loʻo fesoʻotaʻi se ala pipiʻi (ramp) i se faʻavae pito i luga. E tolu faasitepu puupuu ua faʻaopoopo mai isi ala. O ala pipiʻi, faʻavae, ma faasitepu e lagolago ai faʻaaliga o ofu (runway shows), suʻega ofu, faʻatauga, ma faʻamalologa. O mea faufau e aofia ai papa alumini uliuli (anodized aluminum plates), GRG, terrazzo, ma se fausaga uʻamea. O se puipui lanumeamata e faʻasusuina otometi e faʻamalie ai le fausaga faʻatatau. O le fausaga sima e tuʻu faʻaalia, e le ufiufia.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Masstone Mamanu i Totonu o Fale Faʻatau Lavalava Fou, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Masstone Mamanu i Totonu o Fale Faʻatau Lavalava Fou e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Masstone Mamanu i Totonu o Fale Faʻatau Lavalava Fou e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan