Yulai Fang Totonu o Faleaiga by Yue Jiang

Yulai Fang Totonu o Faleaiga by Yue Jiang is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Totonu Competition Category.

ApamemeaTotonu· 2020

Yulai Fang Totonu o Faleaiga

by Yue Jiang

Client: MET Creative Brand

A' Design Award Apamemea Winner in Totonu Category

7,284

Verified Award Winner

Verify Award Status for #95749

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yulai Fang Totonu o Faleaiga

Yulai Fang o se totonu o faleaiga e aofia ai le 215 mita fa'atafafa i totonu o se maketi fa'atau oloa pisi. O le mamanu e fa'afeso'ota'i ma fa'apipi'i fa'atulagaga geometric e fai ai se pito fofoga tu'ufa'atasia. O le Terrazzo ma le u'amea mata ata e vaevaeina ai vaega i totonu ma fafo. O le faitoto'a ulufale e tumau ai lanu moli ma le uliuli o le fa'ailoga a le kamupani. O se faitoto'a ulufale afa-tatala e mafai ai e le malamalama ma va'aiga ona ui atu. O faufale mata ata e fa'aitiitia ai le lagona mamafa o vaega maulalo ma fatuina ai ata fa'aata'ata eseese. O se vaega laulau umi ma se vaega laulau fa'afou e tautua ai vaega eseese o malo.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Yulai Fang Totonu o Faleaiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Yulai Fang Totonu o Faleaiga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Yulai Fang Totonu o Faleaiga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 215-square-meter restaurant project is located in a busy shopping mall with many shops. Through the connection and superposition of geometric shapes, designers use interesting thinking to transform it into a combination of facades. The ingenious intervention and application of terrazzo material and mirror stainless steel make a good division of indoor and outdoor space.
Dimensions & Packaging: The project covers a total of 215 square meters. The whole space shows its own personality in the blending of fashion and art.
Tags: Interior, Restaurant, Modern, Fish Boyfriend, Bubble Gallery, Fashion, Enthusiastic, Immersive, Young
Production Technology: Entering the store, the bright color layout, as well as the combination of rigid and soft materials, gives people a fresh sensory experience. The integration of curve and straight line enhances the sense of space and creates the visual sense of fashion and simplicity.
Design Challenge: The use of mirror smallpox reduces the sense of depression in the low overhead area, and its reflective effect also presents a colorful, diverse and dramatic visual effect for customers.
Research: With the increasingly strong demand for experiential consumption, people's pursuit of restaurants is no longer limited to simple taste and temptation, but more yearning for the brand culture and the spiritual space constructed by its extension. The semi-open door head design not only satisfies the free circulation of light and view, but also makes the facade of the whole restaurant form a more simple and prominent expression.
Inspiration: As the image display of this brand's flagship store, the entrance retains the orange and black color matching of the main vision, bringing fashionable and enthusiastic tone to the whole space. The designer tries his best to create the IP image of "Fish Boyfriend". While enhancing brand recognition and penetration, it provides a totally immersive theme park dining experience, which easily captures the hearts of young female customers.
Project Duration: The project started in April 2019 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The long table area and the square table area complement each other, which not only enriches the spatial level, but also meets the needs of different consumer groups. Simple tone collocation and exquisite detail pursuit reflect a delicate lifestyle, a avant-garde aesthetic concept, and a lively space atmosphere.
Patents: Copyrights belong to Yue Jiang, 2019.
Team Members: Yue Jiang
Ting Pan
Yanhong Li
Image Credits: Image #1: Photographer Yiwen Xu, Dining Area, 2019.
Image #2: Photographer Yiwen Xu, Dining Area 2, 2019.
Image #3: Photographer Yiwen Xu, Dining Area 3, 2019.
Image #4: Photographer Yiwen Xu, Dining Area 4, 2019.
Image #5: Photographer Yiwen Xu, Entrance, 2019.