La Moitie Eseese Pisinisi Avanoa by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 A' Design Award Auro in Mamanu Totonu Competition Category.
AuroTotonu· 2020
La Moitie Eseese Pisinisi Avanoa
by One Fine Day Studio & Partners
Client: One Fine Day
A' Design Award Auro Winner in Totonu Category
- 26,330
- Verified Award Winner
- Verify Award Status for #97772
The Design
About La Moitie Eseese Pisinisi Avanoa
O le igoa o le poloketi La Moitie e afua mai ile faʻaliliuga Farani o le afa, ma le ata talafeagai atagia mai lenei i le paleni lea na taia i le va o mea teteʻe: sikuea ma le lio, malamalama ma le pogisa. I le le lava o le avanoa, sa taumafai ai le 'au e faʻatuina se soʻotaga ma se vaevaega i le va o le lua tuʻufaʻatasia faleoloa e ala i le faʻaogaina o lanu e lua. E ui ina manino le tuaʻoi i le va o le piniki ma le uliuli avanoa ae o loʻo vaʻaia foʻi i manatu eseese. O le apefai lapisi, afa piniki ma le afa uliuli, o loʻo tu i le ogatotonu o le faleoloa ma maua ai.
The Recognition
About the A' Design Award Auro
O le A' Design Award Auro na manumalo ai La Moitie Eseese Pisinisi Avanoa, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina La Moitie Eseese Pisinisi Avanoa e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. La Moitie Eseese Pisinisi Avanoa e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience. - Dimensions & Packaging
- Size (m2): 326
- Tags
- Catering, Fashion, experience, pink, black,
- Production Technology
- Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
- Design Challenge
- In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
- Research
- In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
- Inspiration
- La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
- Project Duration
- The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019. - Operation Flow
- In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
- Team Members
- Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang - Image Credits
- Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .
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