Mitsubishi eK X (Cross) Primary Function: Api fa'asalalau by Tomohira Kodama

Mitsubishi eK X (Cross) Primary Function: Api fa'asalalau by Tomohira Kodama is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Fa'alauiloa Competition Category.

ArioFa'alauiloa· 2020

Mitsubishi eK X (Cross) Primary Function: Api fa'asalalau

by Tomohira Kodama

Client: Mistubishi Motors

A' Design Award Ario Winner in Fa'alauiloa Category

37,039

Verified Award Winner

Verify Award Status for #98866

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mitsubishi eK X (Cross) Primary Function: Api fa'asalalau

Book Text: O le Mitsubishi eK X o se api fa'asalalau na faia mo se ta'avale kei ituaiga crossover. O lo'o fa'aalia e le api lenei ta'avale o se fa'ata'ita'iga fa'apitonu'u e iai le uiga SUV, foliga malosi ma le maualalo o le fa'aaogaina o le suau'u. O le fa'atulagaina o lo'o mulimuli i le manatu o le Cute Beast lea na fa'atonuina fo'i le mamanu i fafo o le ta'avale. O lo'o fa'aaoga ai se tu'ufa'atasiga malosi o le samasama ma le uliuli e tosina mai ai le mafaufau i le tepa muamua. O galuega ma foliga o le fa'atinoga ta'itasi o lo'o fa'aalia i se fa'asologa manino. Na faia le api fa'asalalau ina ia o'o atu i tagata fa'atau e mananao e fa'ata'ita'i se mea fou.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Mitsubishi eK X (Cross) Primary Function: Api fa'asalalau, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Mitsubishi eK X (Cross) Primary Function: Api fa'asalalau e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Mitsubishi eK X (Cross) Primary Function: Api fa'asalalau o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind.
This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely.
Inspiration: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors.
This brochure was also designed based on the same concept of Cute Beast.
This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance.
Also we tried to emphasize fascination of eK X by showing individual function and performance.

Read the Press Release