Five Senses Feast Galuega Autu: Mamanu o Avanoa mo Fa'aaliga by Rong Chen and Artgital

Five Senses Feast Galuega Autu: Mamanu o Avanoa mo Fa'aaliga by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Fa'alavelave Competition Category.

ApamemeaFa'alavelave· 2020

Five Senses Feast Galuega Autu: Mamanu o Avanoa mo Fa'aaliga

by Rong Chen and Artgital

Client: Asia Design Interior Renovation Co.ltd

A' Design Award Apamemea Winner in Fa'alavelave Category

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Colors

The Design

About Five Senses Feast Galuega Autu: Mamanu o Avanoa mo Fa'aaliga

Tusitusiga o le Tusi: O le Five Senses Feast o se mamanu o avanoa mo se fa'aaliga na faia mo se fa'afiafiaga fa'ata'ita'iga uisiki i Taipei, Taiuana. O le mamanu e fa'aalia ai fa'apipi'iga fa'ata'atia autu e lima fa'apea fo'i se pa fa'ata'ita'i. O se lau fa'aalia pa'i mama'a fa'apea ma se fagu e tolu lita e fa'aataata mai ai le faiga o le fa'atupuina. O se moliuila fa'alogo fa'apea ma se laupepa lapo'a fa'apa'i e ta'ita'iina ai tagata asiasi e ala i mea vaaia ma leo. O le silika moni, fa'atasi ma leo fa'aopoopo, e fa'aata mai ai le fetaomi o le uisiki. O se ta'aloga moli fa'apipi'i e fa'aaogaina ai fagu uisiki e toe manatua ai le matua i totonu o pusa faga uaina sheri. O le fa'amoemoe o se malaga fa'ata'ita'iga aafia ma fa'aoso.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Five Senses Feast Galuega Autu: Mamanu o Avanoa mo Fa'aaliga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Five Senses Feast Galuega Autu: Mamanu o Avanoa mo Fa'aaliga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Five Senses Feast Galuega Autu: Mamanu o Avanoa mo Fa'aaliga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
Tags: Even Space Design, Glenmorangie WhiskyFest,
Design Challenge: The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
Research: New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
Inspiration: Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
Project Duration: Taipei, Taiwan
Operation Flow: By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
Patents: Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions
Team Members: Rong Chen
Artgital Interactive Solutions
Image Credits: IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong