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SU-2 Kiteboards Etno Collection Primary Function: Laupapa Kite by Mateusz Obarek - Gravite Design

SU-2 Kiteboards Etno Collection Primary Function: Laupapa Kite by Mateusz Obarek - Gravite Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Oloa Ta'aloga Competition Category.


ArioOloa Ta'aloga· 2020

SU-2 Kiteboards Etno Collection Primary Function: Laupapa Kite

by Mateusz Obarek - Gravite Design

Client: Su-2 Kiteboards

A' Design Award Ario Winner in Oloa Ta'aloga Category

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Verified Award Winner

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Colors

The Design

About SU-2 Kiteboards Etno Collection Primary Function: Laupapa Kite

Book Text: O le SU-2 Kiteboards Etno Collection o se faasologa o laupapa kite na musuia mai le mamanu ma le aganuu Aferika. O le aoina e aofia ai ituaiga laupapa e lima, ma o ituaiga taitasi e faamoemoe mo se gaoioiga eseese, e aofia ai laupapa lightwind, freestyle ma vaevae. O laupapa vaevae e faia i elemene e tolu. O laupapa taitasi e faia i laau ma le carbon, ma e 450 mm le lautele ma le 1480 i le 1550 mm le umi. O mamanu lolomi felanulanuai e faamanatu mai ai matapulepule ma talita masani. O ata vaaia e faaaoga e ala i le lolomi numera. O le aoina na atiae i Polani i le va o le 2017 ma le 2019.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai SU-2 Kiteboards Etno Collection Primary Function: Laupapa Kite, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina SU-2 Kiteboards Etno Collection Primary Function: Laupapa Kite e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. SU-2 Kiteboards Etno Collection Primary Function: Laupapa Kite o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The new SU-2 kiteboards ETNO collection 2017/19 is a reference to the African roots. Colorful masks are flying shields in the hands of warriors. These are kiteboards for people overcoming their borders, wandering the land and sea, conquering the skies. SU-2 is the first kiteboard brand that reminiscent of African design and tradition in a modern way.
Dimensions & Packaging
450 mm x 50 mm x 1480 mm to 1550 mm,
The collection consists of 5 types of boards. Each type is designed for different activities. The collections are made of lighwind, freestyle and split boards, composed of three elements. They are made of wood and carbon.
Tags
kiteboards, su2, gravite, obarek
Production Technology
Digital print design, wood and carbon board
Design Challenge
The challenge was to create an original collection of boards. The kitesurfers community is very hermetic, it can be compared to a tribe. Kitesurfing is a colorful sport. this is how the idea of ​​creating boards inspired by African warriors arose each kitesurfer struggles with the watt and the sea, overcomes his weaknesses
Research
Analyzing the kitesurfing market, we came to the conclusion that the competition projects do not have a leading idea. They are based mainly on geometric abstract motives. Our thinking went in a different direction, each collection must have ideas based on the personality of the sport. We compared the users to warriors who overcome their weaknesses while practicing this sport. They fight the waves and the wind which gives them happiness
Inspiration
African Roots Inspired
Project Duration
The project started in 2017 and finished in Poland in 2019
Operation Flow
The Su2 brand has thirty years of experience in the production of boards. The company is a precursor who started producing boards in 1999. Many years of experience and an original approach to the design of boards have made the company one of the leaders in the manufacture of this equipment.
Team Members
Mateusz Obarek - Head of Design, Maciej Pokoński - Designer
Image Credits
photographer: Jakub Obarek /
designer: Mateusz Obarek / designer: Maciej Pokoński / constructor: Mariusz Karaźniewicz / model: Kasia Jaworska, Piotr Zabierzowski

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