Wild Cook Advertising Pepa Lautele e Ladan Zadfar and Mohammad Farshad

O le mamanu Wild Cook Advertising Pepa Lautele e Ladan Zadfar and Mohammad Farshad o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Uʻamea i le Vaega Tauva Mamanu Fa'alauiloa.

UʻameaFa'alauiloa· 2020

Wild Cook Advertising Pepa Lautele

na mamanuina e Ladan Zadfar and Mohammad Farshad

Tagata Fa'atau: Creator studio

Manumalo o le A' Design Award Uʻamea i le Vaega Fa'alauiloa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #99688

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Wild Cook Advertising Pepa Lautele

Faʻasalalauga o se tasi o pito sili ona taua o le tuʻuina atu o se oloa. Ina ia mafai ona tuuina atu se mamanu, e tatau ona malamalama tagata mamanuina vaega autu o le mamanu ma ina ia mafai ona tuʻuina atu i se faʻataʻitaʻiga auala, e tatau ona latou taulaʻi i ai i lona sili ona taua foliga. o le ulaula suauʻu mai le lamolemole susunuina o faalenatura mea i meaai o le mafuaaga lena na finafinau le tisaini latou faaali atu faalenatura mea susunuina ma o le asu o alu atu mai latou. O le au masaniga finagalo e faʻamalosia lo latou fia iloa e uiga i le faʻasalalauga.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Wild Cook Advertising Pepa Lautele, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Wild Cook Advertising Pepa Lautele e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Wild Cook Advertising Pepa Lautele ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Fa'ailoga: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Tekonolosi Gaosiga: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Lu'itau o le Mamanu: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Su'esu'ega: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Fa'aosofia: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Umi o le Poloketi: The project started in September 2019.
Sui o le 'Au: Ladan Zadfar
Mohammad Farshad
Fa'aaloaloga o Ata: Ladan Zadfar and Mohammad Farshad