Hongyu Yu

As an Industrial designer, Hongyu is mainly focus on the strategies and branding development within the process of design. Nowadays, most of people are living in a fast-paced life, and the iterations of products becomes very frequent. In Hongyu’s opinion, the sustainable development will be an criteria to judge a product by consumer. They will not be likely attracted with the design has a complex element, under the principle of less is more, a successful product should be simple enough to express its identities and functionalities to user directly. In HongYu’s previous academic career, this becomes one of the most important design thinking that he follows with.