Goridhe Chiitiko · 2020
Game Fuel PRO-AM Consumer Experience Kugadzirwa kweChiitiko Chipenyu
by PepsiCo Design and Innovation
- Mubairo weGoridhe we A' Design Award 2020 in Chiitiko
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 104,928
- Verification code 764F29CB14 · Verify this award
Colors
About Game Fuel PRO-AM Consumer Experience Kugadzirwa kweChiitiko Chipenyu
Game Fuel PRO-AM chaive chiitiko chipenyu chemitambo yemagetsi chakagadzirirwa mhando yezvinwiwa uye chakatepfenyurwa kuvaoni vari kumba. Chiitiko ichi chakabatanidza vatambi vemitambo yemagetsi vane hunyanzvi nevanhu vakakurumbira kuti vaburitse mutambo mutsva wevaviri-vachipikisana-nevaviri uye kuzivisa gaba idzva rechinwiwa. Nzvimbo yesitudhiyo yakavhenekerwa nemavara matsvuku neebhuruu, mavara makuru echigadzirwa, kugadzira maonero anokwezva uye kuparadzanisa zvikwata zviviri. Manyorerwo emavara akashinga uye ruvara rwakasimba zvakapa nzvimbo iyi chimiro chemazuva ano chemitambo yemagetsi. Nzvimbo iyi yakagadzirwa kuti ionekwe zvakajeka pachiratidziri panguva yekutepfenyura.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Game Fuel PRO-AM Consumer Experience Kugadzirwa kweChiitiko Chipenyu, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Game Fuel PRO-AM Consumer Experience Kugadzirwa kweChiitiko Chipenyu inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Game Fuel PRO-AM Consumer Experience Kugadzirwa kweChiitiko Chipenyu inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
- Inspiration
- The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.
