Sirivha Fotogirafi · 2020
Problue Annual Posters Primary Function: Poster
- Mubairo weSirivha we A' Design Award 2020 in Fotogirafi
- CLIENT: JBBC Branding Consultancy
- Estimated Number of Design Views: 31,450
- Verification code F0CB233922 · Verify this award
Colors
About Problue Annual Posters Primary Function: Poster
Chinyorwa cheBhuku: Problue Annual Posters iboka remaposter akadhindwa akagadzirirwa brand yekunyura mumvura. Poster imwe neimwe inoratidza modhi imwe chete yakapfeka zvese zvipfeko zvepatawuni zvine chimiro nesutu yekunyura mumvura, saka kuchinja pakati peupenyu hwezuva nezuva nekunyura mumvura kunoita kuti kuonekwe. Ruvara rwegrey blue rwakashandiswa kumurume kuti pave nerunako, uye ruvara rutsvuku rwakashandiswa kumukadzi. Camouflage fins zvinoreva kufamba kweupenyu hwemuguta. Musiyano wakarongwa nemaune, sekukurumidza nekumira, zvipfeko zvezuva nezuva nesutu yekunyura mumvura, kutsvedza nekupinza. Poster imwe neimwe ine mamillimita 420 nekusvika ku594.
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Problue Annual Posters Primary Function: Poster, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Problue Annual Posters Primary Function: Poster inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Problue Annual Posters Primary Function: Poster chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Press Kit
- Unique Properties
- The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
- Dimensions & Packaging
- W 420mm x H 594mm
- Tags
- Diving, City Life, Active, Fashion, Transition, Problue, Hero
- Production Technology
- Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
- Design Challenge
- The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
- Research
- JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
- Inspiration
- The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
- Project Duration
- The project started in June 2019 and finished in Nov 2019 in Taiwan.
- Operation Flow
- Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
- Image Credits
- Jblossom Branding Consultancy Co., Ltd
