Interdependence Basiko reMufananidzo by Haitao Song

Interdependence Basiko reMufananidzo by Haitao Song is a highly esteemed winner of the very prestigious 2020 Mubairo weSimbi we A' Design Award in Dhizaini yeZveVanhu Competition Category.

SimbiZveVanhu· 2020

Interdependence Basiko reMufananidzo

by Haitao Song

Client: SongHaitao

Mubairo weSimbi we A' Design Award Winner in ZveVanhu Category

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Verified Award Winner

Verify Award Status for #102665

View at A' Design Award Press Release Award Badge

Colors

The Design

About Interdependence Basiko reMufananidzo

Bhuku Rinoti: Interdependence ndiyo pikicha yebasa reruzhinji yakagadzirwa kuti isimudzire kutariswa kwekuchengetedzwa kwemhuka dzesango. Pikicha inoratidza ndiro yekudya. Kurutivi rworuboshwe ine mhuka dzesango dzakafa, remhuka inonzi bhati uye pangolin. Kurutivi rworudyi kune pfupa reshuwa remunhu rakabatwa nechirwere chine chimiro chekoronavhairasi mukati mayo. Ropa remhuka rinopararira kuti riumbe chimiro chepfupa reshuwa, uye mitezo yeropa yepfupa reshuwa yakadhirowa senge matavi emiti. Mufananidzo unobatanidza kudya mhuka dzesango nekubatwa nechirwere uye unoratidza kuti kuchengetedza mhuka dzesango kunochengetedza vanhu. Pikicha ino yakakura masendimita makumi manomwe kuenda kumasendimita makumi mashanu, uye inoratidzwa kunze uye pamhepo (online).

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Interdependence Basiko reMufananidzo, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Interdependence Basiko reMufananidzo inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Interdependence Basiko reMufananidzo inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020