Taiwan Small Town Ramble Basa Rekutanga: Kushambadza Kufamba-Famba Kwevashanyi naMeng Chih Chiang

Dhizaini Taiwan Small Town Ramble Basa Rekutanga: Kushambadza Kufamba-Famba Kwevashanyi naMeng Chih Chiang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheKushambadzira, Kutengesera neKutaurirana.

SirivhaKushambadzira· 2020

Taiwan Small Town Ramble Basa Rekutanga: Kushambadza Kufamba-Famba Kwevashanyi

na Meng Chih Chiang

Mutengi: Taiwan Tourism Bureau, Singapore Office

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheKushambadzira

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Dhizaini

Nezvekwa Taiwan Small Town Ramble Basa Rekutanga: Kushambadza Kufamba-Famba Kwevashanyi

Taiwan Small Town Ramble ishambadzo yekushambadza kufamba-famba kwevashanyi yakagadzirwa kuti isimudzire madhorobha madiki eTaiwan. Iyi shambadzo inoshandisa mabhazi muSingapore anotakura chidhori chine mativi matatu cheimba yechinyakare yechiTaiwan. Denga rakaita semuswe wenyenganyenga, imhando yekuvaka yemuno, rinoiswa pamusoro peimwe neimwe bhazi. Zvidhinha zvakashongedzwa zvine mifananidzo yemaruva zvinovhara chikamu chepasi. Zvose zviri zviviri zvinhu zvinozivikanwa zvemifananidzo yemadhorobha echinyakare eTaiwan. Dendere renyenganyenga rakavezwa, rakange richinzi chiratidzo chepfuma neupfumi kwenguva refu, rinopedzisa chidhori ichi.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Taiwan Small Town Ramble Basa Rekutanga: Kushambadza Kufamba-Famba Kwevashanyi, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Taiwan Small Town Ramble Basa Rekutanga: Kushambadza Kufamba-Famba Kwevashanyi inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Taiwan Small Town Ramble Basa Rekutanga: Kushambadza Kufamba-Famba Kwevashanyi chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Taiwan Small Town Ramble, a tourism campaign to promote Taiwanese distinguished townships, aims to reach the huge audience and to create an impactful impression in Singapore.

The 3D installation with a swallowtail roof of local unique architecture on the top and the decorative tiles with floral patterns on the bottom half of the bus are both iconic imageries of traditional towns.

The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus.
Kukura & Kupakiwa: For security and cultural reasons, the Singapore transport authority set up strict limitations for the creatives of bus 3D structure. For example:
1. No sharp edges are allowed on the 3D structure
2. Maximum protrusion from the bus rear to fall within 15cm
3 Every design & installation are subjected to LTA (Singapore transport authority) approval
4. No movement of the 3D structure are allowed
5. Size of structure to be within - 80cm(height) x 186cm (length) x 120cm (width) and max weight of 30kg
Matagi: Transport, Tourism, Bus, Small Town, Taiwan, Bus Wrapping, Bus Advertising, Singapore,
Tekinoroji Yekugadzira: The massive field researches of 40 townships and districts was applied in this campaign. The goal is the creation of a local town tourism brand for Taiwan by showcasing the rich and diverse cultural landscapes, ecological landscapes, and recreational resources of specially-selected towns.
Changamire yeDhizaini: A Chinese poet once wrote: Beneath the eaves of the high and mighty dwelt the swallows. The nest of swallow, a symbol of opulence and prosperity, is brought to life on the Traditional House Bus. However, it is extremely difficult to build realistic sculptures with detailed shapes and gradient colors of the swallows. Moreover, the Singapore transport authority has strict regulations about the size, edge, protrusion and even the creative itself.
Tsvakurudzo: The swallowtail roof in Southern Min style concaves up and diverges at both ends just like the tail of a swallow, hence the name. In the past, these types of roofs were considered a sign of wealth, and the upper class would incorporate them in the design of their ancestral shrines. They are also featured in temples, often with designs even more elaborate and intricate; this unique style of architecture can only be found in Taiwan and Southern Fujian.
Chikurudziro: Taiwan Tourism Bureau unveiled 2019 campaign to promote small indigenous towns in Taiwan. The first ever 3D bus of traditional Taiwanese house will roam the streets of Singapore, offering the public a brand-new vision of the charm of Taiwan.

Red brick houses remain a common sight in towns, such as Lukang Changhua, Hengchun old town, and etc. Retro floral patterns from old floral-tiled houses in Kinmen and Kaohsiung, invite people to explore the beauty of Taiwan and its cultural heritage.
Nguva yePurojekiti: The campaign started in July 25, 2019 and finished in October 16, 2019, and the buses was scheduled on routes 80, 502, 196, 186, and 157 in Singapore.
Mafambiro eBasa: If you happen to find yourself in Singapore, be sure to take a bus ride on routes 80, 502, 196, 186, and 157 and indulge in the charm of small Taiwanese towns!
Nhengo dzeTimu: Creative Director:
Meng Chih Chiang
Designer:
Sunday Huang
Media Catalyst:
Gabriel Chee Hoe Ping
Production Manager:
Chee Fong Ling

Model:
Miranda Lien
Special Thanks:
Joy Chen
Zvikwereti zveMifananidzo: Image #1: Photographer Matthias Chng
Image #2: Photographer Matthias Chng
Image #3: Photographer Matthias Chng
Image #4: Photographer Matthias Chng
Image #5: Photographer Matthias Chng