Heaven Gaia Primary Function: Mukati meChitoro cheFashoni by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Heaven Gaia Primary Function: Mukati meChitoro cheFashoni by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

SirivhaMukati· 2020

Heaven Gaia Primary Function: Mukati meChitoro cheFashoni

by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Client: Heaven Gaia

Mubairo weSirivha we A' Design Award Winner in Mukati Category

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Colors

The Design

About Heaven Gaia Primary Function: Mukati meChitoro cheFashoni

Heaven Gaia ichitoro chikuru chakagadzirirwa mukati chebhurandi rezvipfeko zvinodhura munzvimbo yeunyanzvi muBeijing. Chitoro ichi chinofukidza mamita mazana masere echikwere uye chinotsigira kugadzirwa kwenguo dzemunhu chaiye nekusarudzwa kwezvipfeko. Chikwerekwere chinopota chiri muhoro chinoita kuti nzvimbo ichinje kubva kunzira yekutengesa kuenda kunzira yekuratidzira, saka kufamba pazvikwerekwere kunogona kuva chikamu chemuratidziro wekufamba pamwaranzi. Matanda nemvura zvinoshandiswa sedingindira guru. Mvura inotevedzerwa nehunyanzvi hwedhijitari, uye mvura inodonha inoumba chinhu chinotsigira zvipfeko. Mafafitera maviri anoratidza zvinhu anobatanidza mukati nekunze.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Heaven Gaia Primary Function: Mukati meChitoro cheFashoni, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Heaven Gaia Primary Function: Mukati meChitoro cheFashoni inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Heaven Gaia Primary Function: Mukati meChitoro cheFashoni chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
Dimensions & Packaging: 800 sqm
Tags: shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
Production Technology: digital simulation of wave, cast concret, CNC
Design Challenge: I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
Research: This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
Inspiration: Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
Project Duration: The project started in April 2019 and finished in December 30 2019 in Beijing.
Operation Flow: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
Team Members: Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang
Image Credits: Photographer: Simon Wu