Sirivha Chiitiko · 2021
Neon Nights Primary Function: Nzvimbo yeMuronga weMusika weKutengeserana
by Hong Kong Trade Development Council
- Mubairo weSirivha we A' Design Award 2021 in Chiitiko
- CLIENT: Hong Kong Trade Development Council
- Estimated Number of Design Views: 46,998
- Verification code B2AAE88DDF · Verify this award
Colors
About Neon Nights Primary Function: Nzvimbo yeMuronga weMusika weKutengeserana
Book Text: Neon Nights ndeye event design yakagadzirirwa musika wekutengeserana wemafashoni muHong Kong. Pfungwa iyi inosanganisa maitiro emavara emafashoni azvino uno nechitarisiko chezviratidzo zvemugwagwa zvenyeon zvekare zveHong Kong. Nzvimbo nhatu dzakagadzirirwa. Chishandiso chekugamuchira chinomira pamukova mukuru wenzvimbo. Musuwo wehoro yechiratidziro wakawana kubatwa kwakaenderana. Mukati mehoro, nzvimbo yemamita mativi mana ana mazana matatu ine mabasa akawanda inobata mashoo emafashoni, maseminari uye misangano isina kurongwa. Mafuremu esimbi ane mapatani akachekwa nemuchina, mapaneli ane mavara ane mwenje wekumashure uye zviratidzo zvechimiro cheneon zvinoumba chitarisiko chine simba.
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Neon Nights Primary Function: Nzvimbo yeMuronga weMusika weKutengeserana, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Neon Nights Primary Function: Nzvimbo yeMuronga weMusika weKutengeserana inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Neon Nights Primary Function: Nzvimbo yeMuronga weMusika weKutengeserana chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Press Kit
- Unique Properties
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Dimensions & Packaging
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Tags
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Production Technology
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Design Challenge
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Research
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Inspiration
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Project Duration
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Operation Flow
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Patents
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Image Credits
- Hong Kong Trade Development Council
