Tongrentang Zhima Health Kugadzirwa kweMukati meChitoro Chekutengesa by Yong Wong

Tongrentang Zhima Health Kugadzirwa kweMukati meChitoro Chekutengesa by Yong Wong is a highly esteemed winner of the very prestigious 2021 Mubairo weGoridhe we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

GoridheMukati· 2021

Tongrentang Zhima Health Kugadzirwa kweMukati meChitoro Chekutengesa

by Yong Wong

Client: Beijing Tongrentang Health

Mubairo weGoridhe we A' Design Award Winner in Mukati Category

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Colors

The Design

About Tongrentang Zhima Health Kugadzirwa kweMukati meChitoro Chekutengesa

Tongrentang Zhima Health chitoro chekuwana ruzivo neruzhinji chiri muBeijing. Chitoro ichi chinofukidza nzvimbo ine mamita mairi 5000 pamahuriro matatu. Zvinowedzera utano pakudya, zvokudya zvinosimbisa muviri uye zvigadzirwa zvekuchengetedza utano zvinosanganisira tekinoroji yeutano zvinowanikwa panzvimbo imwe chete. Nzvimbo huru dzezvinhu zvinosiyana, zvakadai sematanda akasimba nendarira, dzakashandiswa mukati mechitoro. Kubva pasi pekutanga zvichikwira, madingindira mana anoratidzwa, ainoti kubvunza, kudya, kupora uye kurapa. Chitoro ichi chinoshandawo senzvimbo yakasununguka yekugarisana kwevatengi.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Tongrentang Zhima Health Kugadzirwa kweMukati meChitoro Chekutengesa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Tongrentang Zhima Health Kugadzirwa kweMukati meChitoro Chekutengesa inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Tongrentang Zhima Health Kugadzirwa kweMukati meChitoro Chekutengesa inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design