LiNing 8th Gen Primary Function: Chitoro Chikuru naYingtao Xu

Dhizaini LiNing 8th Gen Primary Function: Chitoro Chikuru naYingtao Xu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheNzvimbo yeMukati neMusangano.

SirivhaMukati· 2021

LiNing 8th Gen Primary Function: Chitoro Chikuru

na Yingtao Xu

Mutengi: Li Ning (China) Sports Goods Co., Ltd.

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheMukati

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Nezvekwa LiNing 8th Gen Primary Function: Chitoro Chikuru

LiNing 8th Gen ichitoro chikuru chembrendi yemitambo, chinozara masikweya mita 2049. Dhizaini inotora kubva munzira dzekumhanya nemabasketball courts. Pasuwo panoratidzwa zvigadzirwa zvekumhanya pasi pemabhandi echiedza anochinja mavara anovhenekera zvichienderana nerhythm. Skirini reLED pakati rinoyeuchidza nezvema skirini ari pamusoro pemabasketball courts uye rinoumba chiratidziro chebasketball. Nzvimbo dzemukati dzinoshandisa simendi iri nyore, nepo mashelufu akagadzirwa nesimbi uye stainless steel ine carbon fiber texture inopedzisira. Mashelufu anogona kupatsanurwa uye kushandiswa zvakare kuderedza marara. Zvinhu zvakarongwa munzvimbo dzakajeka dzine misoro.

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Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne LiNing 8th Gen Primary Function: Chitoro Chikuru, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. LiNing 8th Gen Primary Function: Chitoro Chikuru inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. LiNing 8th Gen Primary Function: Chitoro Chikuru chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Kukura & Kupakiwa: The store's area is 2049 sqm.
Matagi: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Tekinoroji Yekugadzira: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Changamire yeDhizaini: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Tsvakurudzo: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Chikurudziro: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Nguva yePurojekiti: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Mafambiro eBasa: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Nhengo dzeTimu: Designer: Xu Yingtao
Designer: Yu Danfeng
Zvikwereti zveMifananidzo: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.