Theodorus File Box Bhokisi reMagwaro reTheodorus by Kazuaki Kawahara

Theodorus File Box Bhokisi reMagwaro reTheodorus by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Mubairo weSimbi we A' Design Award in Zvishandiso zveHunyanzvi neZveKunyora Competition Category.

SimbiZvishandiso zveHunyanzvi· 2021

Theodorus File Box Bhokisi reMagwaro reTheodorus

by Kazuaki Kawahara

Client: Theodorus

Mubairo weSimbi we A' Design Award Winner in Zvishandiso zveHunyanzvi Category

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Colors

The Design

About Theodorus File Box Bhokisi reMagwaro reTheodorus

Bhokisi reMagwaro reTheodorus ibhokisi rakagadzirirwa kuchengetedza magwaro nemagazini. Chimiro chebhokisi rimwe nerimwe chinoumba hafu yedenderedzwa kana mabhokisi matatu akamiswa akatevedzana, uye mukati mawo makadhindwa mifananidzo zvakare. Zvigadziro zvina zvakakamurwa zviri zviviri zvakasiyana. Chikamu chenzvimbo yekumatenga chinoratidza mwedzi nepasi, ndoda chikamu chemichero chinoratidza mabhanana nemaranjisi (watermelon nemaorenji). Musoro wenzvimbo yekumatenga unoratidza basa remutengi mune indasitiri yezvokubhururuka mudenga (aerospace). Bhokisi rimwe nerimwe rakagadzirwa nekadhibhodhi yakakwakuka (corrugated cardboard) ine mapepa akadhindwa akaiswa kumativi ese maviri. Mifananidzo yakadhindwa yakavakirwa pamifananidzo chaiyoyo yakatorwa nekamera.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Theodorus File Box Bhokisi reMagwaro reTheodorus, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Theodorus File Box Bhokisi reMagwaro reTheodorus inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Theodorus File Box Bhokisi reMagwaro reTheodorus inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These innovative file boxes are unlike any other. Their unique shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into our client's business in the aerospace industry. We also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.
Dimensions & Packaging: Width 270mm x Depth 102mm x Height 310mm
Tags: Theodorus, File box, Magazine box, Moon, Earth, Globe, Watermelon, Orange
Production Technology: It is made of corrugated cardboard with printed paper stuck together on both sides.
Design Challenge: We wanted the boxes to look like the real thing, inside and out. Numerous minor adjustments to the shape and layout were required to achieve that. The images used are actual photographs. That includes the moon and the earth, which were rendered as 3D models from the flat photographs before use.
Research: According to our research, these are the first cardboard file boxes with printing on both sides, and the first that form a semicircle.
Inspiration: We developed the name "Theodorus" for the stationery brand of our client, who uses cutting-edge technology to manufacture aerospace components and other precision parts. Theodorus was the name of the younger brother of Vincent van Gogh, the most famous and influential painter in the history of Western art. Throughout his life, Vincent was emotionally and financially supported by his brother. There is no doubt that Theodorus held a position of great importance and intimacy to Vincent, as the moon holds to the earth. The role of this product evokes that relationship between Theodorus and Vincent. Sometimes, it supports a business from the shadows; other times, it plays a central part in adding flair to a room.
Project Duration: The project started in March 2020 and finished in October 2020 in Japan.
Operation Flow: Our roles in this project included product design, naming, logo design and branding for the file boxes.
Patents: Patented. Utility model registration No (U3228257) 3228257. 2020. Japan
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.