Showni Mukati meChitoro cheZvipfeko by Nianwei Zhu

Showni Mukati meChitoro cheZvipfeko by Nianwei Zhu is a highly esteemed winner of the very prestigious 2021 Mubairo weBronzi we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

BronziMukati· 2021

Showni Mukati meChitoro cheZvipfeko

by Nianwei Zhu

Client: U-Guide Architectural Design Atelier

Mubairo weBronzi we A' Design Award Winner in Mukati Category

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Colors

The Design

About Showni Mukati meChitoro cheZvipfeko

Showni imukati mechitoro chezvipfeko chine masikweya mita zana nesere (108) chiri muSuzhou. Chivakwa chakaumbwa nemitsetse isina kutwasanuka chakaiswa pakati pehurongwa hwerekitengeri uye chinobata nzvimbo yekuratidza zvinhu zvakakosha. Mahwindo makuru echiFrench uye musuo wakaumbwa sehafu yemwedzi zvinovhura chitoro kuenda kumugwagwa uye zvinounza chiedza chezuva mukati. Mipombi mitsvuku yeair conditioning yakaturikwa pamusoro senzira inoonekwa uye inosiyana nemasafesi machena. Zvidhinha zveterrazzo pasi zvinotsiva terrazzo yepasi kuti kudzikise mutengo, ivhoo maburusi ekuratidza uye maturusi anoonekwa nemuno anochengetedza nzvimbo iri nyore.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Showni Mukati meChitoro cheZvipfeko, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Showni Mukati meChitoro cheZvipfeko inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Showni Mukati meChitoro cheZvipfeko inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Showni, a combination of the English word Show and the Chinese character Ni (you), is the Chinese homonym of the owner's name. It suggests staying true to the original inspiration on the road of pursuing dreams, constantly to "Be Ourselves And Show Ourselves". The designer believes that each space, as an independent entity and carrier, is writing its own unique story.
Dimensions & Packaging: The area is 108 sqm.
Tags: Retail, Interesting, Boutique, Display, Clothing
Production Technology: Large French windows at the facade introduce better light into the chambers to display the interior environment. The half-moon-shaped doorway highlights the shop out of the regular and square pattern of the shops facing the street, drawing the public attention. In the shop, the designer builds an arc structure of irregular curves in the central area of the conventional rectangular space, adjusts the spatial atmosphere and carries on the function partition via block insertion and curve visual modeling.
Design Challenge: The on-site grinded terrazzo is replaced by the terrazzo floor tiles to effectively reduce the overall project cost. The acrylic red display booths and transparent shelves make the whole space lighter and more translucent. In the whole design process, a large number of curved surface modeling, and irregular red line design and fixation are applied, extremely creative and challenging. The final simple, graceful, modern and perfect presentation goes far beyond the owner's expectation.
Research: The original top is maintained to preserve the space height. Red hoses are encircled and suspended in the space to create a new streamline and visual guidance. The red hoses are actually air conditioning hoses. As a common but easily overlooked material, they are creatively reused to exert a better functional value. They not only brighten up the space in colors, but also form an intense visual collision with the simple white overall design. Matching up with the overall circulation, the spatial interest is enhanced, forming an elaborated finishing touch.
Inspiration: The designer presents to the greatest extent a unique exhibition space, which is different from the tradition, attractive and interesting, though limited in space. Through rearrangement of the spatial pattern with irregular curves, and displaying the models with simple colors, it echoes the concept of the brand to bloom the true self. A touch of strong red is applied to set off the unique rhythm, constantly affecting the customers' moods.
Project Duration: The project started in March 2019 in Suzhou and finished in May 2019 in Suzhou.
Operation Flow: The first indoor space comprises the reception area, bar area and lobby. The middle part of the space is the arc core area, serving as the display area of key products. The rear half of the space is the auxiliary functional area, including the small decorations display area, locker rooms and toilets. The left and right sides are respectively provided with the clothing display space. The partition walls are used to set up staggered opposite door openings on both sides, highlighting and differentiating the display attributes with the light strips and colors.
Team Members: Min
Image Credits: Image #1: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #2: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #3: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #4: Photographer Shengsu Architectural Photography, Showni, 2019.
Image #5: Photographer Shengsu Architectural Photography, Showni, 2019.