Cosmetea Pop Up Dhizaini yeMukati meChitoro Chekutengesa by Lina Chen and Yiting Ma

Cosmetea Pop Up Dhizaini yeMukati meChitoro Chekutengesa by Lina Chen and Yiting Ma is a highly esteemed winner of the very prestigious 2021 Mubairo weGoridhe we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

GoridheMukati· 2021

Cosmetea Pop Up Dhizaini yeMukati meChitoro Chekutengesa

by Lina Chen and Yiting Ma

Client: Nax Architects

Mubairo weGoridhe we A' Design Award Winner in Mukati Category

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Colors

The Design

About Cosmetea Pop Up Dhizaini yeMukati meChitoro Chekutengesa

Cosmetea Pop Up chitoro chekutengesa nechekuratidzira chiri muShanghai, China. Nzvimbo iyi ine masikweya mita mapfumbamwe uye iri panzvimbo yaimbova resitorendi yemabhanzi akabikwa nemhute paYuyuan Road, mugwagwa une nhoroondo yemakore anodarika zana. Dhizaini iyi inosanganisa tii nezvizoro zvekushongedza. Buri rinoshamisa riri pamberi pechivako, rakafemerwa nechimiro chejagi retii chiri pachiratidzo chebhurendi, rinotandavara richipinda mumugero mutete wakatenderera wakafukidzwa nesimbi isingacheneruki inopenya segirazi uye uchivhenekerwa nemitsetse yemarambi eLED. Masherefu akaiswa mumaburi akagadzirirwa zvakananga akavakirwa pahunyanzvi hwekubatanidza matanda hwemortise netenon. Kabati kakatsvuka kakanamirwa pamadziro kanopa nzvimbo yekuratidzira neyekuchengetera.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Cosmetea Pop Up Dhizaini yeMukati meChitoro Chekutengesa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Cosmetea Pop Up Dhizaini yeMukati meChitoro Chekutengesa inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Cosmetea Pop Up Dhizaini yeMukati meChitoro Chekutengesa inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Dimensions & Packaging: Area: 9 sqm
Type: Pop-up Shop
Tags: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Production Technology: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Design Challenge: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Research: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiration: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Project Duration: Location: Shanghai, China
Completion time: the end of 2019
Operation Flow: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Team Members: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Image Credits: Raitt Liu