Goridhe Kushambadzira · 2021
Pepsi For The Love Of It Mushandirapamwe Wekushambadzira
by PepsiCo Design and Innovation
- Mubairo weGoridhe we A' Design Award 2021 in Kushambadzira
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 102,019
- Verification code 98583E4E02 · Verify this award
Colors
About Pepsi For The Love Of It Mushandirapamwe Wekushambadzira
Pepsi For The Love Of It mushandirapamwe wekushambadzira wakagadzirirwa musika weChina. Mushandirapamwe uyu wakanangana nekutevedzana kwemagadzirirwo matanhatu emagaba ezvinwiwa. Gaba rimwe nerimwe rinoratidza mutambo kana chekuvaraidzwa nacho chakasiyana, sekufamba kwemuviri kunotevedza mimhanzi (rhythmic gymnastics), tenisi yepatafura, kunyudza mumvura kwakafanana (synchronized diving) uye shuttlecock kana kutenderedzwa kwechinhu (spinning top). Mamwe magaba anoreva mimhanzi nekutamba, zvichienderana nenhaka yemhando yePepsi. Muunganidzwa uyu unoshandisa mavara anozivikanwa ePepsi mumagadzirirwo akashinga uye anochinja maonero. Magadzirirwo emagaba akasiyana-siyana anobvumira mutengi wega wega kusarudza rinoenderana nezvaanofarira.
About the Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Pepsi For The Love Of It Mushandirapamwe Wekushambadzira, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Pepsi For The Love Of It Mushandirapamwe Wekushambadzira inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Pepsi For The Love Of It Mushandirapamwe Wekushambadzira inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Press Kit
- Unique Properties
- Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
- Inspiration
- The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.
