Tinkoff Investment Basic Basa: Vhidhiyo Yekushambadzira by Egor Maraev

Tinkoff Investment Basic Basa: Vhidhiyo Yekushambadzira by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Firimu, Vhidhiyo neAnimesheni Competition Category.

BronziFirimu· 2022

Tinkoff Investment Basic Basa: Vhidhiyo Yekushambadzira

by Egor Maraev

Client: Blaster Studio

Mubairo weBronzi we A' Design Award Winner in Firimu Category

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Colors

The Design

About Tinkoff Investment Basic Basa: Vhidhiyo Yekushambadzira

Rondedzero Yebhuku: Tinkoff Investment ivhidhiyo yekushambadzira yemasekondi makumi matatu yechikamu chekudyara mari mubhengi. Vhidhiyo inoratidza George Washington semutambi mukuru. Anogara pasofa achidya pizza, akaneta uye ane usimbe, uye anomiririra mari. Mufananidzo usiri wamazuva ese unotakura pfungwa huru, inova yekuti mari inofanira kuchengetwa iri mumamiriro akanaka uye kuitwa kuti ishande. Animation inosanganisa cel animation ne cutout animation, zvichibatanidzwa ne digital compositing. Vhidhiyo yakaratidzwa zvakanyanya se preroll pamberi pemavhidhiyo epaindaneti uye yakasvika pamwero wepamusoro wekushandura vatarisi kuita vatengi.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Tinkoff Investment Basic Basa: Vhidhiyo Yekushambadzira, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Tinkoff Investment Basic Basa: Vhidhiyo Yekushambadzira inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Tinkoff Investment Basic Basa: Vhidhiyo Yekushambadzira inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.

In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you.
Dimensions & Packaging: 30 seconds duration
Tags: video, 2d animation, animation, character, advertising video
Production Technology: Cel animation, cutout animation, Adobe After Effects compositing
Inspiration: A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.

Also for the second video Blaster team made the funny dog. One can find the second video in External link section.
Project Duration: Project started and ended in September 2020, it was targeted to russian internet audience.
Operation Flow: Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
Team Members: Blaster animation team

Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin