NewForm Nzvimbo yekuratidzira by Huainan Jia and Jian Zhu

NewForm Nzvimbo yekuratidzira by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 Mubairo weSirivha we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

SirivhaMukati· 2022

NewForm Nzvimbo yekuratidzira

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

Mubairo weSirivha we A' Design Award Winner in Mukati Category

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The Design

About NewForm Nzvimbo yekuratidzira

NewForm inzvimbo yemukati yechiratidziro chekutengesa yeboka rezvigadzirwa zvekugezera zveItaly, rinofukidza mamita mana ana makumi maviri nemana (224) pamativi ese muShanghai. Dhizaini iyi inotevera pfungwa yeboka yekutangira mumasikirwo. Chirongwa uye nzira yevashanyi zvakavakirwa pakuchinjana pakati pechiedza nerima, zvichiparadzanisa chitoro kuita nzvimbo dzakawanda dzakabatana. Kamuri rakatenderera rine chidzidzo chehunyanzvi chakaturikwa chinonzi Dance of Water, chinofanana nedonhwe remvura pasi pemwenje. Fafitera diki rakakombamira rine bhambu reChinese rinovaka chimiro chinorarama chemvura. Madziro ane ruvara rwakasvibirira rwakaora nezvirimwa zvakasvibirira zvinopfuura nemunzvimbo yegarari, umo zvigadzirwa zvinoratidzwa munzvimbo dzakasiyana-siyana.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne NewForm Nzvimbo yekuratidzira, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. NewForm Nzvimbo yekuratidzira inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. NewForm Nzvimbo yekuratidzira chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.