Doaba Dhaba Basic Function: Zvokupfekedza Zvekudya Zvinochengetedza Zvakatarwa naAkkshit Khattar

Dhizaini Doaba Dhaba Basic Function: Zvokupfekedza Zvekudya Zvinochengetedza Zvakatarwa naAkkshit Khattar ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheZvigadzirwa Zvinoenderera, Mapurojekiti neDhizaini Nyoro.

BronziChigadzirwa Chinoenderera· 2022

Doaba Dhaba Basic Function: Zvokupfekedza Zvekudya Zvinochengetedza Zvakatarwa

na Akkshit Khattar

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheChigadzirwa Chinoenderera

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Nezvekwa Doaba Dhaba Basic Function: Zvokupfekedza Zvekudya Zvinochengetedza Zvakatarwa

Zvinyorwa Zvebhuku: Doaba Dhaba ihurongwa hwezvokupfekedza zvekudya zvinochengetedza zvakagadzirirwa kicheni yegore (cloud kitchen) muIndia. Zvokudya zvikuru zvinorongedzwa mumahandi, mira dzevhu dzakagadzirwa nemaoko nevagadziri vemunharaunda, dzakavharwa nechivharo chevhu uye rabhero rakasungirirwa pamutsipa wehandi. Zvingwa zvakatetepa senge rotis nenaans zvinoputirwa mumashizha matsva akachekwa emabhanana akasungirirwa netambo yejute. Zvinhu zvose zviviri zvinozoiswa musaga rakagadzirwa nebepa rakagadziridzwa zvakare (recycled paper). Zvinhu izvi zvinoora zviri zvechisikigo uye zvinotsiva pulasitiki inoshandiswa kamwe chete. Kuendeswa kwezvokudya kunoitwa nemota dzemagetsi kuti kuderedze kuipa kwemhepo (carbon footprint).

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Doaba Dhaba Basic Function: Zvokupfekedza Zvekudya Zvinochengetedza Zvakatarwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Doaba Dhaba Basic Function: Zvokupfekedza Zvekudya Zvinochengetedza Zvakatarwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Doaba Dhaba Basic Function: Zvokupfekedza Zvekudya Zvinochengetedza Zvakatarwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Kukura & Kupakiwa: 2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Matagi: Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Tekinoroji Yekugadzira: Handcrafted clay pots, Banana leaf & Recycled Paper
Changamire yeDhizaini: There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Tsvakurudzo: Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Chikurudziro: The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Nguva yePurojekiti: The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Mafambiro eBasa: The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.