Fantasy Factory Retail Store by SIG Design

Fantasy Factory Retail Store by SIG Design is a highly esteemed winner of the very prestigious 2022 Mubairo weGoridhe we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

GoridheMukati· 2022

Fantasy Factory Retail Store

by SIG Design

Client: Nayuki

Mubairo weGoridhe we A' Design Award Winner in Mukati Category

32,419

Verified Award Winner

Verify Award Status for #127744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fantasy Factory Retail Store

Iyo fekitori yekufungidzira ine pa-saiti yekubheka seyakanyanya kutengesa nzvimbo, inosanganisa tii, zvitoro, IP zvipo, uye zvikamu zvebhawa kugadzira chitoro chefekitori chinoshanda. Iyo yekugadzira pfungwa FTY yakatorwa kubva kuFactory. F inomirira kuti Fair. Kune kuyerera kukuru kwevanhu uye akapfuma zvigadzirwa zvemhando, nzvimbo yacho yakarongwa nenzira yemusika. T inomirira Nguva. Ruvara rwechitoro chinotorwa kubva mukushanduka kwemavara edenga, zvichireva shanduko yenguva yezuva. Y inoreva Iwe (vatengi). Iyo yakasiyana Iwe mugirazi inowedzerwa kune yakawanda-dimensional inopindirana mudziyo.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Fantasy Factory Retail Store, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Fantasy Factory Retail Store inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Fantasy Factory Retail Store inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019