Dhizaini Blue Frog Bar Nerestaurant naSIG Design ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheNzvimbo yeMukati neMusangano.

SimbiMukati· 2022

Blue Frog Bar Nerestaurant

na SIG Design

Mutengi: Blue Frog

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheMukati

19,745

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#127951

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Blue Frog Bar Nerestaurant

Blue Frog inopa chikafu chakagochwa uye cocktails. Iyo dhizaini inodiwa kuratidza yemazuva ano tsika dzeAmerica. Kugadzira nzvimbo yakazaruka uye yemahara yekusangana nemamiriro akasiyana emagariro, ipapo vatengi vanogona kuve neinonakidzwa yekudyira chiitiko. Iyo yakasarudzika 100 shots tsika inounza kufara uye kunetsa kune vatengi. Naizvozvo, bhawa ndiyo nzvimbo yekuona yekufambisa mafaro kunzvimbo yese. Zvishandiso zvakasiyana-siyana, maumbirwo emhando dzakawanda uye kushongedzwa kwehunyanzvi zvinogamuchirwa kugadzira nzvimbo yemhando yepamusoro.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Blue Frog Bar Nerestaurant, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Blue Frog Bar Nerestaurant inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Blue Frog Bar Nerestaurant inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Kukura & Kupakiwa: The project area is 404 sqm.
Matagi: restaurant, bar, Modern American, artworks
Tekinoroji Yekugadzira: Desktop research and on-site market research.
Changamire yeDhizaini: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Tsvakurudzo: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Chikurudziro: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Nguva yePurojekiti: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Mafambiro eBasa: /
Nhengo dzeTimu: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Zvikwereti zveMifananidzo: Image #1-#5 photographer: Nick Sing