Flora Chinangwa Chikuru: Mufananidzo Wekukwezva Chigadzirwa by Nan Li and Hesu Dong

Flora Chinangwa Chikuru: Mufananidzo Wekukwezva Chigadzirwa by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 Mubairo weSimbi we A' Design Award in Firimu, Vhidhiyo neAnimesheni Competition Category.

SimbiFirimu· 2022

Flora Chinangwa Chikuru: Mufananidzo Wekukwezva Chigadzirwa

by Nan Li and Hesu Dong

Client: GOODO design

Mubairo weSimbi we A' Design Award Winner in Firimu Category

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The Design

About Flora Chinangwa Chikuru: Mufananidzo Wekukwezva Chigadzirwa

Zvinyorwa Zvebhuku: Flora ndeimwe firimu yakagadzirwa nemasangano emakomputa inoratidza sofa ine mabasa akawanda yakafuridzirwa nemaruva anotumbuka. Firimu iyi inoratidza zvinhu zvekugadzira, hunyanzvi hwebasa, umhizha nezvinhu zvakagadzirwa nazvo sofa iyi. Kudambura-dambura kwehunyanzvi, kurongwa kwemifananidzo, kuvhenekera uye kugadzirwa kwedingindira zvinoshandiswa kuratidza chigadzirwa kubva kumativi akasiyana-siyana uye kutakura hunhu hwekunaka kwacho. Zvinhu zvese zvakagadzirwa mumatatu-dimensional, zvakasakiswa (animated) muCinema 4D zvikaburitswa neRedshift, apo kuunganidzwa kwekupedzisira kwakaitwa muAdobe After Effects. Firimu inopihwa muFull HD pamitengo yemafiremu makumi maviri neshanu pasekondi (25 fps).

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Flora Chinangwa Chikuru: Mufananidzo Wekukwezva Chigadzirwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Flora Chinangwa Chikuru: Mufananidzo Wekukwezva Chigadzirwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Flora Chinangwa Chikuru: Mufananidzo Wekukwezva Chigadzirwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
Dimensions & Packaging: 1920 1080 Full HD. Frame Rate 25fps
Tags: Sofa, furniture, CGI, art, computer animation, design
Production Technology: CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
Design Challenge: The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
Research: This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
Inspiration: The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
Project Duration: The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
Operation Flow: This is a CG animated video.
Patents: 版权属于 COMO， 2021
Team Members: Creative Director: Nan Li
Design Director: Hesu Dong
Image Credits: TECHNO WOOD (SHANGHAI) CO.,LTD.