Chick Coin Chikoro Chemari Yekukwezva by Jp Space Studio

Chick Coin Chikoro Chemari Yekukwezva by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Firimu, Vhidhiyo neAnimesheni Competition Category.

BronziFirimu· 2022

Chick Coin Chikoro Chemari Yekukwezva

by Jp Space Studio

Client: JP SPACE Studio

Mubairo weBronzi we A' Design Award Winner in Firimu Category

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Colors

The Design

About Chick Coin Chikoro Chemari Yekukwezva

Chick Coin i mushonga wekukwezva wakagadzirirwa nzvimbo inobatanidza mabasa enguva pfupi kuvadzidzi kuTaiwan. Firimu iri rinomhanya kwemasekonzi makumi mana pamuhundu yakakwirira zvizere (full high definition) pamavhiri makumi maviri nemana pasekondi imwe chete (twenty-four frames per second). Vatambi vaviri vechiratidzo chekambani vanoona matambudziko emari evadzidzi achiratidzwa pamuhundu wetelevhizheni. Nzvimbo yemari inoshamisa (magic coin slot) inobva yatakura vatambi vacho vachienda kunyika isina matambudziko uye ine mufaro, uye nyika chaiyoyo inochinjawo. Mufananidzo unosanganisa kudhirowa nemaoko nemifananidzo yedhijitari uye sofuwea yekusanganisa (compositing software). Nyaya inosetsa uye zvinoratidzwa zvine chiedza zvinovavarira kubatanidza kambani nevaoni vechidiki.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Chick Coin Chikoro Chemari Yekukwezva, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Chick Coin Chikoro Chemari Yekukwezva inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Chick Coin Chikoro Chemari Yekukwezva inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
Dimensions & Packaging: 1920 x 1080px（FHD） / 40s / 24fps
Tags: Animation, Illustration, Motion, Money, 2D, Advertising
Production Technology: Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
Design Challenge: While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
Research: First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
Inspiration: The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
Project Duration: The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
Operation Flow: It's a video with no interaction or special operative instructions.
Team Members: Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu
Image Credits: All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.