Taicang Readzone Dhizaini yeMukati meChitoro cheMabhuku by Cheng Yu Hsieh

Taicang Readzone Dhizaini yeMukati meChitoro cheMabhuku by Cheng Yu Hsieh is a highly esteemed winner of the very prestigious 2022 Mubairo weGoridhe we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

GoridheMukati· 2022

Taicang Readzone Dhizaini yeMukati meChitoro cheMabhuku

by Cheng Yu Hsieh

Client: CHS Interior Design

Mubairo weGoridhe we A' Design Award Winner in Mukati Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Taicang Readzone Dhizaini yeMukati meChitoro cheMabhuku

Taicang Readzone chitoro chemabhuku chiri mukati medhipatimendi sitoro muTaicang, China. Chitoro chemabhuku ichi chinofukidza nzvimbo ine masikweya mita mazana matatu nemakumi matanhatu nemasere uye chakarongwa muchimiro chenhandare yakatenderera. Madziro marefu emabhuku nemagwatidziro emikova akananga kwakasiyana-siyana anoyeuchidza mifananidzo yemigwagwa yemudhorobha yakabatana uye anokoka vaverengi kuti vaongorore. Mitsara yekufamba yakatenderera inobatana nenzira dzinobva pakati kuenda kunze kuita mapoka emabhuku akapatsanurwa nenzvimbo dzekugara dzakasiyana-siyana. Denga resimbi isingaori (stainless steel) rinoderedza kunzwa kuremerwa kwechivako chihombe. Masherufu, matafura nezvigaro zvinochinjika zvinotsigira kuverenga kwemunhu ari ega, kuverenga kwemubereki nemwana uye misangano.

The Recognition

About the Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Taicang Readzone Dhizaini yeMukati meChitoro cheMabhuku, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Taicang Readzone Dhizaini yeMukati meChitoro cheMabhuku inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Taicang Readzone Dhizaini yeMukati meChitoro cheMabhuku inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form, and attracts citizens with different backgrounds, ages and reading demands. Moreover, book walls and multi-directional door frames, just look like concentrated urban street scenes, inviting readers to travel and explore, with distinct brand recognition. The designer also brings multiple scenarios, which accommodating not only individual readers, but parent-child reading and working meeting, etc. It furthermore, by virtue of rearrangement on cabinets, tables and chairs, literary salon and more colorful cultural exchanges creates a high-range experience. This feature also combined with the surrounding coffees and reading products provides multiplex type for the customer the commodity.
Dimensions & Packaging: This is a 368-square-meters bookstore.
Tags: Interior, Design, retail, bookstore
Production Technology: In order to evoke a sense of compatible and friendly reading, and promote brand recognition, the designer therefore focuses on the circular theater form.Then introduces human flow interaction and brand topics, ingeniously solves the problems in construction site configuration.
Moreover, its motion trend design diffuses outward in circular and radial patterns, and connects official business, parent-child, relaxation and other abundant reading scenarios.
Design Challenge: In terms of trans-regional cooperation case, the integration of design and implementation must satisfy both local laws and regulations, material selection limits, as well as long-distance communication trust, and under the impact of epidemic, the project execution schedule will be more hardly to control.
Research: In response to semi-circular base features, and though circular theater design to gather stream of readers and topics, it has combined stainless steel ceiling and tactfully eliminated the oppressing sensation from huge construction body, which also symbolizes the origin of human knowledge in vast universe. Besides, circular motion lines connects with radial branch lines to from separately clustered book groups and diverse seating areas, leading readers to wonder through various forms of literary arts with more fun. It also matches with clear guidelines and complete lighting environment to assist readers in quickly searching for target books and thus improve reading comfort level.
Inspiration: This young bookstore brand with city context considerations tells us quite a lot about reading and culture in urban daily life, and creates a fresh new consumption pattern and life scenery. Except for function type, the designer has also introduced the third space concept into traditional culture, such as the universe-like theater design, which gathers life tracks and scenarios of different role in city, thereby to create a micro cultural center in city.
Project Duration: The project started in March 2021 and finished in June 2021 in Taicang, China.
Operation Flow: With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. So that readers with different culture backgrounds, age levels and interests can understand the multiplex possibility and meaning from reading at every unexpected exploration and communication, thus reappearing a urban reading culture by means of theatrical pattern.
Team Members: Designer Director: Cheng Yu Hsieh
Designer: Hsin Yun Chiang
Designer: Pao Hua Tsao