Better Bodies Hi Chimiro cheMhando naTakahiro Eto

Dhizaini Better Bodies Hi Chimiro cheMhando naTakahiro Eto ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo wePulatinamu we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

PulatinamuGirafiki· 2022

Better Bodies Hi Chimiro cheMhando

na Takahiro Eto

Mutengi: Better Bodies Hi

Mukundi weMubairo wePulatinamu we A' Design Award muChikwata cheGirafiki

2,638,834

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Mavara

Dhizaini

Nezvekwa Better Bodies Hi Chimiro cheMhando

Better Bodies Hi chimiro chemhando yenzvimbo yekurovedza muviri. Chimiro ichi chakavakirwa pamavara anoshanduka nenhanho nhatu. Sezvo vashanyi vachifamba kubva pakugamuchirwa vachienda kunzvimbo yekurovedza muviri, mavara ari pazviratidzo anowedzera kukora nekukura. Mhando yakatetepa zvikuru inoshandiswa zvishoma panzvimbo yekugamuchirwa kuti pave nemamiriro akadzikama. Mhando yakakora zvikuru inoshandiswa munzvimbo yekurovedza muviri pakukwirira kunopfuura mita imwe. Mavara aya anoshandiswa pachiratidzo chemhando, pawebhusaiti, pazviratidzo uye pazvinhu zvakadhindwa. Mavara anoshanduka aya anobatsira vashandisi kugadzirira muviri nepfungwa kuita maekisesaizi nhanho nenhanho.

Kuzivikanwa

Nezve Mubairo wePulatinamu we A' Design Award

Mubairo wePulatinamu we A' Design Award wakahwinwa ne Better Bodies Hi Chimiro cheMhando, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana chaizvo, akanaka uye anoyevedza. Vakunda vePulatinamu zvishamiso zvekugadzira, uchapupu hwemiganhu yekugadzira kwepfungwa, uye vanoratidza unyanzvi husingakundikani nenjere dzevagadziri vavo. Madhizaini aya anotarisirwa kuva mabasa anozivikanwa kwazvo anotsanangura runako rwenguva, anobatsira kugara zvakanaka kwenharaunda uye anosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Better Bodies Hi Chimiro cheMhando inoratidza chiyero chepamusoro-soro chekunaka uye pasina kupokana inoita kuti nyika ive nzvimbo iri nani nehunhu hwayo hunobatsira uye hune basa. Better Bodies Hi Chimiro cheMhando ibasa rakahwina Mubairo wePulatinamu we A' Design Award rinomutsa zvishuvo, rinokurudzira, rinotifadza uye rinomutsa mufaro mukuru.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Better Bodies Hi is a workout studio. They needed to create an environment where users after work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.
Kukura & Kupakiwa: This specialized typefaces has been used for everything from small application icons to institutional signage up to 1045mm in height. It has also been displayed in a variety of ways, from printed materials to digital signage, cutting sheets, and acrylic.
Matagi: Brand Identity, Branding, Visual Identity, Logo, Signage, Typeface, Experience
Tekinoroji Yekugadzira: A typeface that transforms in three stages was developed for this project. As that typeface gradually gets thicker, the diagonal lines increase, giving it a more lively look. In the reception area, the thinnest typeface is used sparingly to create a relaxed atmosphere. In the workout area, the boldest typeface is used at a size of more than one meter to encourage users. The use of different typefaces depending on the user's situation contributes to the quality of the user's experience.
Changamire yeDhizaini: In Japan, advertisements for gyms often use pictures of very fit Westerners. Of course, Japanese do not become Westerners as a result of workout. BETTER BODIES HI conveys the message that you can improve your body and your life by making incremental changes to your current self. Therefore, They have visualized the "change". The difficulty was in managing the three different typefaces. They designed guidelines and format data so that the client could operate the typeface themselves.
Chikurudziro: Normally, the weight of a typeface changes, but its skeleton does not change significantly. For a long time, I have been wondering if it is possible to create a typeface whose skeleton also changes when its weight changes. Also, in general signage projects, the typeface used is limited in order to give a sense of unity to the space, but I was wondering if it would be possible to change the typeface to match the function of the space. These two ideas became the inspiration for this design.
Nguva yePurojekiti: The project started in November 2018 and opened in Aoyama, Tokyo in March 2020.
Mafambiro eBasa: It is impossible for a user who has just returned from working in an office to start training hard right away. It is necessary to gradually prepare the body and mind. For this reason, the sign at the reception desk is small and modest. The locker sign is a little larger. Signs in the workout area are very large. By changing the signs according to the user's situation, the user can gradually become more prepared.
Nhengo dzeTimu: Takahiro Eto
Takaaki Nakamura
Shizuka Iijima