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Science as an Emotional Trend Chiratidziro Chekugamuchira by Liubov Maximenkova
Science as an Emotional Trend Chiratidziro Chekugamuchira by Liubov Maximenkova
Science as an Emotional Trend Chiratidziro Chekugamuchira by Liubov Maximenkova
Science as an Emotional Trend Chiratidziro Chekugamuchira by Liubov Maximenkova

Bronzi Foni · 2022

Science as an Emotional Trend Chiratidziro Chekugamuchira

by Liubov Maximenkova

  • Mubairo weBronzi we A' Design Award 2022 in Foni
  • CLIENT: Sber
  • Estimated Number of Design Views: 15,716
  • Verification code 27F6E5ABF4 · Verify this award
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About Science as an Emotional Trend Chiratidziro Chekugamuchira

Sainzi seMafambiro eManzwiro chiitiko chezviratidziro zvekugamuchira zvakagadzirwa muna 2021 kune Sberbank Online mobile application. Chiitiko ichi chakatsaurirwa Gore reSainzi neTekinoroji muRussia. Misoro mitatu inosanganisirwa: Pasi peGungwa, Kuburikidza neMicroscope, uye Neural Network. Pasi peGungwa inoratidza mifananidzo yakatorwa nenyanzvi dzezvipenyu zvemumvura. Kuburikidza neMicroscope inoratidza zvinhu zvinozivikanwa zvakanyorwa nemicro uye macro photography. Neural Network inoratidza mifananidzo yakagadzirwa neartificial intelligence. Chinangwa ndechekusanganisa manzwiro neruzivo.

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Science as an Emotional Trend Chiratidziro Chekugamuchira, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Science as an Emotional Trend Chiratidziro Chekugamuchira inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Science as an Emotional Trend Chiratidziro Chekugamuchira inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Press Kit

Unique Properties
We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.
Dimensions & Packaging
Above iOS 12.5 / Above Android 12.5
Digital Banking, Personalization, Emotional Design, app.
Tags
#Digital Banking, #Personalization, #Emotional Design, #app.
Production Technology
Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI
Research
— The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution.

— Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly.

— Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.
Inspiration
The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean.
Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale
Neural Network. All the images were created by artificial intelligence SberAI.
Project Duration
In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.
Operation Flow
There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.
Image Credits
Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network.
Image #3: The Undersea.
Image #4: Through the Microscope.

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