Environment Day Chiratidziro cheWindo by Gravity Design and Arcelik

Environment Day Chiratidziro cheWindo by Gravity Design and Arcelik is a highly esteemed winner of the very prestigious 2022 Mubairo weSimbi we A' Design Award in Zvigadzirwa Zvinoenderera, Mapurojekiti neDhizaini Nyoro Competition Category.

SimbiChigadzirwa Chinoenderera· 2022

Environment Day Chiratidziro cheWindo

by Gravity Design and Arcelik

Client: Arçelik

Mubairo weSimbi we A' Design Award Winner in Chigadzirwa Chinoenderera Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Environment Day Chiratidziro cheWindo

Zuva reZvakatipoteredza ndicho chiratidziro chewindo rechitoro chakagadzirirwa chitoro chiri muIstanbul. Chiratidziro ichi chine rusvingo rwevhu rwakaoma rwakagadzirwa nemaoko rwunokwezva vanhu vanenge vachipfuura. Pfungwa iyi yakabva pakushaikwa kwemvura nekurasika kwezviwanikwa zvechisikigo paPasi. Munda wakasimira wakagadzirwa kuti upinde mukati mevhu rakaoma, uchiratidza kuti kuvandudzwa kuchiri kubvira zvichiitika. Ivhu rakaoma rakagadzirwa nedhaka rakaiswa pamahwendefa eMDF ndokuomeswa nezuva kwevhiki rimwe kuti kuve nechiso chakatsemuka. Nzvimbo dzakasimira dzakagadzirwa nemosi uye mavara akachekwa mumatanda. Anosvika mazana masere nemasere (98%) echiratidziro ichi akagadzirwa nezvinhu zvinogona kuchengetedzwa uye zvechisikigo.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Environment Day Chiratidziro cheWindo, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Environment Day Chiratidziro cheWindo inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Environment Day Chiratidziro cheWindo inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
Dimensions & Packaging: Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered.
Tags: Sustainability, Window Display, Showcase, Green, Clay, Drought
Production Technology: The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
Design Challenge: The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
Inspiration: The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
Project Duration: The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
Operation Flow: Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
Team Members: Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu
Image Credits: Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.