Qyf Primary Function: Kugadzirwa Kwemukati kweBhutiki by Sun Concepts Office

Qyf Primary Function: Kugadzirwa Kwemukati kweBhutiki by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 Mubairo weSirivha we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

SirivhaMukati· 2022

Qyf Primary Function: Kugadzirwa Kwemukati kweBhutiki

by Sun Concepts Office

Client: Sun Concepts

Mubairo weSirivha we A' Design Award Winner in Mukati Category

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Colors

The Design

About Qyf Primary Function: Kugadzirwa Kwemukati kweBhutiki

Book Text: Qyf kugadzirwa kwemukati kwebhutiki ine mabhurandi akawanda muWuhan, China, ine hukuru hwakavakwa hwemamita mazana maviri nemakumi manomwe emuraba. Chitoro ichi chinopa marudzi akasiyana-siyana ezvinhu, saka kuratidzwa kunobva pamapuraneni makuru pane kushandisa masherefu akawanda. Mhinduro iyi iri nyore inochengetedza nzvimbo yakakwana. Zvionioni zvinoratidza mukati uye zvinoita kuti nzvimbo iratidzike yakadzika. Simbi, dombo negirazi zvinoumba maumbirwo mepenjekwerangoma ari nyore. Nzvimbo huru dzegirazi dzinoshandura chitoro kuita nzvimbo yekuratidza vanofamba netsoka. Nzira yakatenderera inotungamira vashanyi vachipfuura chinhu chega chega chakaratidzwa.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Qyf Primary Function: Kugadzirwa Kwemukati kweBhutiki, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Qyf Primary Function: Kugadzirwa Kwemukati kweBhutiki inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Qyf Primary Function: Kugadzirwa Kwemukati kweBhutiki chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie