Coway Nzvimbo Yekuonana neVatengi by IQI Concept

Coway Nzvimbo Yekuonana neVatengi by IQI Concept is a highly esteemed winner of the very prestigious 2022 Mubairo weBronzi we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

BronziMukati· 2022

Coway Nzvimbo Yekuonana neVatengi

by IQI Concept

Client: IQI Concept

Mubairo weBronzi we A' Design Award Winner in Mukati Category

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Verified Award Winner

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Colors

The Design

About Coway Nzvimbo Yekuonana neVatengi

Coway Experience Centre inzvimbo yekuonana nevatengi iri muKuala Lumpur, Malaysia. Nzvimbo ino ine mamita angangosvika 2210 masikweya feet inoratidza zvigadzirwa nemasevhisi ezvinhu zvinodiwa pakuchenesa mvura nemhepo, hope dzakanaka uye utsanana hwekochi. Nzvimbo iyi yakakamurwa muzvikamu shanu: Nhoroondo yeBrand, Kuchengetedzwa kweMvura, Kuchengetedzwa kweMhepo, Kuchengetedzwa kweUpenyu uye Kuchengetedzwa kweSevhisi. Maprojekita anobatwa nemaoko, midziyo yemagetsi inogona kushandurwa uye mapanel eterevhizheni zvinoita kuti zvinoratidzwa zvigone kugadziridzwa nyore nyore. Mavara machena, eblue neblack pamwe nemitsetse yakakombama mumatanda nekugadzirwa kunopenya zvinoyeuchidza mvura nemhepo. Chiteshi chekuchenesa mvura ndicho chinova chinhu chikuru chinocherekedzwa muchikamu cheWater Care.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Coway Nzvimbo Yekuonana neVatengi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Coway Nzvimbo Yekuonana neVatengi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Coway Nzvimbo Yekuonana neVatengi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Dimensions & Packaging: 2210 sqft
Tags: experience centre, curves, nature, clean, commercial space, digital
Production Technology: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Design Challenge: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Research: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspiration: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Project Duration: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Operation Flow: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Team Members: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Image Credits: Photographer: David Yeow