Galaxy Command HQ of ACG Chitoro Chikuru naRich Honour International Designs Co., Ltd

Dhizaini Galaxy Command HQ of ACG Chitoro Chikuru naRich Honour International Designs Co., Ltd ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheNzvimbo yeMukati neMusangano.

BronziMukati· 2022

Galaxy Command HQ of ACG Chitoro Chikuru

na Rich Honour International Designs Co., Ltd

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheMukati

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Dhizaini

Nezvekwa Galaxy Command HQ of ACG Chitoro Chikuru

Zvinyorwa Zvebhuku: Galaxy Command HQ ye-ACG ichitoro chikuru chekutengesa chiri muTaipei, Taiwan, chinofukidza 232 masikweya mita pahurongwa hwekutanga hwemashopping mall. Chitoro ichi chinoratidza zvigadzirwa zveanime, comic uye mitambo kuburikidza nekurongwa kwenyaya panzvimbo pekushandisa mabhurendi. Rwendo rwemutengi runopfuura kuburikidza nematunhu mashanu: lobby yezvakaratidzwa zvakakosha, mapokezvo ekushandira vatengi, nzvimbo yezvombo yezvinoshandiswa nemhando dzevanhu, Muse Room senzvimbo yekuyambukira, uye nzvimbo yekunze yakagadzirwa se guta rine tunnel inoratidza mumirror. Mifananidzo ye-manga, zvinhu zvinoratidza mumirror, uye mavara akasimba zvinoratidza nyika dzakafukidzana.

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Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Galaxy Command HQ of ACG Chitoro Chikuru, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Galaxy Command HQ of ACG Chitoro Chikuru inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Galaxy Command HQ of ACG Chitoro Chikuru inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products.
Kukura & Kupakiwa: Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
Matagi: ACG, MAG, E-Muse
Tekinoroji Yekugadzira: The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped.
Changamire yeDhizaini: Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
Tsvakurudzo: RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
Chikurudziro: The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us.
Nguva yePurojekiti: Oct.2020~May.2021 in Taipei, Taiwan.
Mafambiro eBasa: ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
Nhengo dzeTimu: Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee