SberPay Primary Function: Puroramu Yekubhadhara by Sber is a highly esteemed winner of the very prestigious 2022 Mubairo weSirivha we A' Design Award in Tekinorojii yeFoni, Maapurikesheni neSofutiweya Competition Category.
SirivhaFoni· 2022
SberPay Primary Function: Puroramu Yekubhadhara
by Sber
Client: Sber
Mubairo weSirivha we A' Design Award Winner in Foni Category
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- Verified Award Winner
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The Design
About SberPay Primary Function: Puroramu Yekubhadhara
SberPay ipuroramu yekubhadhara zvinhu zvinotengwa online uye mukati memapuroramu. Kubhadhara kunopedziswa kuburikidza nepuroramu yeSberBank Online, saka data yekadhi haitumirwe kuzvitoro kana vabatsiri. Mari iri pakadhi inogona kuoneka pamberi pekubhadhara kwega kwega. Kubhadhara kwakoka rimwe, kubhadhara kunodzokorora uye zvinyorwa zvekunyoresa zvinotsigirwa, uye nhamba isingaverengeki yemakadhi inogona kubatanidzwa kuti ishandiswe gare gare. Mutauro wekuona wakapfava uye wakavakirwa pataipogirafi, bhatani uye gradient. Chinangwa chaive chekubvisa dikanwo yekupinza ruzivo rwekadhi uye kuita kuti kubhadhara kukurumidze uye kuchengeteke.
The Recognition
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne SberPay Primary Function: Puroramu Yekubhadhara, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. SberPay Primary Function: Puroramu Yekubhadhara inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. SberPay Primary Function: Puroramu Yekubhadhara chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements. - Dimensions & Packaging
- Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
- Tags
- innovation, payments, pay, acquiring, internetacquiring
- Production Technology
- The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
- Design Challenge
- It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved. - Research
- Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication. - Inspiration
- The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
- Project Duration
- The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
- Operation Flow
- One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created. - Patents
- Sberbank
- Team Members
- Daria Prokuda
Shishki Collective
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