Multivision Porsche Shanghai Basa Rekutanga: Kunyorwa Kwemifananidzo by Florian W. Mueller

Multivision Porsche Shanghai Basa Rekutanga: Kunyorwa Kwemifananidzo by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Mubairo weSirivha we A' Design Award in Fotogirafi neKugadzira Mifananidzo Competition Category.

SirivhaFotogirafi· 2022

Multivision Porsche Shanghai Basa Rekutanga: Kunyorwa Kwemifananidzo

by Florian W. Mueller

Client: Porsche China

Mubairo weSirivha we A' Design Award Winner in Fotogirafi Category

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Colors

The Design

About Multivision Porsche Shanghai Basa Rekutanga: Kunyorwa Kwemifananidzo

Multivision Porsche Shanghai imhando yekutanga yezvinyorwa zvemifananidzo zvakagadzirirwa Porsche China. Mufananidzo wega wega unosanganisa mifananidzo mitatu mumufananidzo mumwe chete kuburikidza nekuratidzwa kwakawanda kwechiedza. Nhevedzano iyi inoratidza zviso zvakasiyana zveShanghai, kubva kunzvimbo dzechinyakare dzechiChinese uye zvivakwa zveFormer French Concession kusvika kuzvivakwa zvemazuva ano zvegirazi nesimbi. Motokari yemitambo inooneka mumufananidzo wega wega uye inoramba ichizivikanwa pasinei nezvakaipoteredza zvakawanda. Mifananidzo iyi yakagadzirwa nemifananidzo yedhijitari uye inogadzirwa sezvinyorwa zvehunyanzvi hwakanaka zvakaiswa pamapaneru esimbi yealuminium composite mumhando shoma.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Multivision Porsche Shanghai Basa Rekutanga: Kunyorwa Kwemifananidzo, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Multivision Porsche Shanghai Basa Rekutanga: Kunyorwa Kwemifananidzo inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Multivision Porsche Shanghai Basa Rekutanga: Kunyorwa Kwemifananidzo chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy