In Chali Muveni ye Chali Yakabatanidzwa by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Mubairo weSimbi we A' Design Award in Chiitiko neMisangano Competition Category.
SimbiChiitiko· 2023
In Chali Muveni ye Chali Yakabatanidzwa
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
Mubairo weSimbi we A' Design Award Winner in Chiitiko Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Muveni ye Chali Yakabatanidzwa
Chinyorwa ChiBhuku: Muveni ye Chali muveni wakabatanidzwa unonzwisisika wakagadzirirwa mudziyo wekunwa tii unonzi Chali. Muveni uyu unotora tii senyaya yawo uye unoratidza makomo eChina, nzizi, miti neshizha retii kuburikidza nekukanda mifananidzo yedhijitari nezvigadzirwa zvinonzwa kubatwa. Vashanyi vanofamba nemukati memuveni uye vanoona nzvimbo iyi nenzira inobatanidza zvinhu zvose. Sisitemu inodzikinura kunhuwira inobudisa kunhuwira kwetii, saka muveni unonzwisiswa kuburikidza nekuona, kunzwa uye kunhuwira. Dhizaini iyi inobatanidza tsika dzetii, unyanzvi hwekuona uye pfungwa yebhandi munzira imwe yakabatana.
The Recognition
About the Mubairo weSimbi we A' Design Award
Mubairo weSimbi we A' Design Award wakahwinwa ne In Chali Muveni ye Chali Yakabatanidzwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. In Chali Muveni ye Chali Yakabatanidzwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, In Chali Muveni ye Chali Yakabatanidzwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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