Vivo X80 Mushandirapamwe weKushambadzira Kunze by Output

Vivo X80 Mushandirapamwe weKushambadzira Kunze by Output is a highly esteemed winner of the very prestigious 2023 Mubairo weSirivha we A' Design Award in Kushambadzira, Kutengesera neKutaurirana Competition Category.

SirivhaKushambadzira· 2023

Vivo X80 Mushandirapamwe weKushambadzira Kunze

by Output

Client: Output

Mubairo weSirivha we A' Design Award Winner in Kushambadzira Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vivo X80 Mushandirapamwe weKushambadzira Kunze

Vivo X80 mushandirapamwe wekushambadzira kunze wakagadzirwa kusimudzira chikwata chemafoni emaoko. Panzvimbo yekuisa chidzitiro che3D chisingadi magirazi pamusoro pechivako, mushandirapamwe uyu unoshandisa chidzitiro chihombe chepasi chakaiswa pasi chaipo, kuti vaoni vakwanise kuona vari pedyo. Zviri mukati zvakarongwa muzvikamu zvinomwe uye zvakaratidzwa muShenzhen neXian. Marada maviri neteknoroji yekutora mufananidzo wemuviri wemunhu zvinotevera nzvimbo nekufamba kwevaoni, kuitira kuti mifananidzo iite maererano nevaoni. Teknoroji yekuratidzira nelaser ndiyo inoshandiswa pakuratidza.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Vivo X80 Mushandirapamwe weKushambadzira Kunze, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Vivo X80 Mushandirapamwe weKushambadzira Kunze inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Vivo X80 Mushandirapamwe weKushambadzira Kunze chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan