Movie Boxed Mushando Wekushambadzira naShaoyang Chen

Dhizaini Movie Boxed Mushando Wekushambadzira naShaoyang Chen ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheKushambadzira, Kutengesera neKutaurirana.

BronziKushambadzira· 2023

Movie Boxed Mushando Wekushambadzira

na Shaoyang Chen

Mutengi: AyDaDa

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheKushambadzira

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Mavara

Dhizaini

Nezvekwa Movie Boxed Mushando Wekushambadzira

Movie Boxed mushando wekushambadzira wakagadzirirwa kutangwa kwefirimu rinonzi Boxed. Mushando uyu unotakura fananidzo yebhokisi mukushandiswa kwese kwawo. Chiratidzo chemusoro, mazita anopera nawo, posita, tikiti, kadhi remapepanhau, bhanzi rinopfekwa muruoko uye posita rinofamba parivhesi yebhazi zvese zvinotevedza pfungwa imwe chete. Mavara akarongwa mumaumbo ehata ebhokisi, kusanganisira zvidodzero zvemitsindo. Rudzi rwemavara enguva yakare rwakamanikidzana uye rwakarema runoenderana nemavara enguva yekare efirimu iri. Mabhanzi anodzokorodza pfungwa dzematare anopiwa kuvateereri pamukova wekupinda muimba yekuratidzira firimu.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Movie Boxed Mushando Wekushambadzira, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Movie Boxed Mushando Wekushambadzira inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Movie Boxed Mushando Wekushambadzira inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Kukura & Kupakiwa: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Matagi: Branding, Campaign, Graphic Design
Tekinoroji Yekugadzira: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Changamire yeDhizaini: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Tsvakurudzo: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Chikurudziro: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Nguva yePurojekiti: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Mafambiro eBasa: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Mapetenzi: Copyrights belong to Alam Virk and Shaoyang Chen
Zvikwereti zveMifananidzo: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber