Haokan City Chirongwa Chekugadzira Mavhidhiyo naBaidu Online Network Technology Beijing

Dhizaini Haokan City Chirongwa Chekugadzira Mavhidhiyo naBaidu Online Network Technology Beijing ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheKushambadzira, Kutengesera neKutaurirana.

BronziKushambadzira· 2023

Haokan City Chirongwa Chekugadzira Mavhidhiyo

na Baidu Online Network Technology Beijing

Mutengi: Baidu Online Network Technology. Beijing

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheKushambadzira

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Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#146901

Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Haokan City Chirongwa Chekugadzira Mavhidhiyo

Haokan City chirongwa chekugadzira mavhidhiyo chinosimudzira mabhurendi edzimba huru pamhepo uye kunze kwemhepo. Chirongwa ichi chinosanganisa tsika dzemuno, rwendo, mafashoni uye tekinoroji nyowani kuti chigadzire chiratidzo chakagadzirirwa guta rimwe nerimwe. Zvivakwa zvechinyakare, zvipfeko uye unyanzvi hwemaoko zvakadzama, zvinosanganisira mabhatani echiKristu echiSainizi, piping, kuruka uye kusonesa, zvinoratidzwa kuburikidza nekuedzesera kwe3D uye mifananidzo inofamba. Mumwe munhu anonzi Dongfang Chen anotungamira vagadziri vaduku. Mavhidhiyo mapfupi uye zviitiko zvekunze kwemhepo zvinokoka vanhu kuti vanyore uye vagovane tsika dzeguta rimwe nerimwe.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Haokan City Chirongwa Chekugadzira Mavhidhiyo, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Haokan City Chirongwa Chekugadzira Mavhidhiyo inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Haokan City Chirongwa Chekugadzira Mavhidhiyo inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Matagi: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Tekinoroji Yekugadzira: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Changamire yeDhizaini: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Tsvakurudzo: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Chikurudziro: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Nguva yePurojekiti: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Mafambiro eBasa: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.