Valley Daja Center Sales Dhizaini yeMukati yeSendi Yekutengesa by The Design Code Co.,Ltd

Valley Daja Center Sales Dhizaini yeMukati yeSendi Yekutengesa by The Design Code Co.,Ltd is a highly esteemed winner of the very prestigious 2023 Mubairo weSirivha we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

SirivhaMukati· 2023

Valley Daja Center Sales Dhizaini yeMukati yeSendi Yekutengesa

by The Design Code Co.,Ltd

Client: The Design Code CO.,LTD

Mubairo weSirivha we A' Design Award Winner in Mukati Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Valley Daja Center Sales Dhizaini yeMukati yeSendi Yekutengesa

Valley Dajia Center Sales inzvimbo yemukati yesendi yekutengesa iri muWuhan, China, ine ukuru hwemamita 1622.7 square. Dhizaini iyi inofemerwa nemwaranzi yechiedza uye inosanganisa zvimiro zvegeometry zvakareruka nemitsetse mitete. Uriri hwekutanga hunoratidza nzvimbo huru yekugara, pamwe nebhawa remafaro nenzvimbo dzekuzorora. Uriri hwechipiri hune nzvimbo yesandbox, nzvimbo yekutaurirana, bhawa remvura, nzvimbo yekuratidzira uye nzvimbo yehofisi. Zvinhu zvakashandiswa zvinosanganisira mahwendefa ealloy ane kupedziswa kwakakosha, matanda akasviba, terrazzo yakasviba, simbi yakakweshwa, uye microcement yegrey neyakajeka. Mukati uhu hunounza bhizinesi, tsika neunyanzvi pamwe chete.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Valley Daja Center Sales Dhizaini yeMukati yeSendi Yekutengesa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Valley Daja Center Sales Dhizaini yeMukati yeSendi Yekutengesa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Valley Daja Center Sales Dhizaini yeMukati yeSendi Yekutengesa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Wuhan, a city reputed for open and free atmosphere, the designer attempts to restore a new pattern where business, culture and art coexist. Inspired by light rays, the design handily infuses multiple materials such as radium, and makes simple geometric shapes coherent with fine lines. In an art gallery as dazzling as prism, every visitor will be impressed by the young and dynamic lifestyle.
Dimensions & Packaging: The project covers an area of 1622.7m2,, including reception desk, preface hall, audio video experience, landscape staircase, party bar, sandbox area, negotiation area, water bar, VR game area, children's activity area.
Tags: Sales Center, Art Installation, Trendy Lifestyle, Interior Design, Business
Production Technology: This project is made up of alloy plate special finish, dark wood finish, dark terrazzo, brushed metal finish, texture metal finish, gray microcement and light microcement.
Design Challenge: Based in Wuhan, China Optics Valley is endeavored to be an “Optics Valley of the World". Set in the privileged geographical location and aligning in the aesthetic needs of contemporary young people, this project is intended to build the "Prism Art Life Gallery" with contemporary, artistic and modern attributes. How to integrate the design with the epoch, local development and brand poses a challenge. The designer boldly deconstructs the composition elements of the building façade, exploits irregular matrix changes such as "zigzag" and "X" to distribute bold, exaggerated and future-minded streamlined bodies across all areas, and constructs a 3D, pluralistic and immense artistic atmosphere, which reflects the trendy spirit of the city.
Research: Visual effect is the visitor’s first sense of space. Materials and colors open up infinite possibilities. How to infuse natural environment, local culture and art is the criterion we consider. Given the unique epoch of the project site, we capitalize on new technologies, materials, needs and design trends to impose a positive influence on design and in turn, boost the development of this design.
Inspiration: The expansion of techies boosts the city renewal. The project is designed in a way that subverts the traditional aesthetic standard, uses a trendy art language, and presents an alternative interpretation perspective of spatial sensuality. The city is lit by a beam which reflects the youthful vitality.
Project Duration: The project started the design stage in 2021, constructed in early 2022 and put into operation in November 2022.
Operation Flow: As opposed to ordinary sales space with the first floor exhibiting the main function, the first floor of “Wuhan Optics Valley Dajia Center” showcases the main living space, some youthful venues such as party, cocktail lounge provide techies with the potential exhibit of future life, what you are seeing truly projects aesthetics, interests, trendy ideas and lifestyle. As a continuation of the first-floor elements, the second floor is supplemented by the desired functions including sandbox area, negotiation area, water bar area, exhibition area and office area. Things develop from both ends and go to the extremity, the existence of paradox leads to irreconcilable, prism-like visual aesthetics, reflecting a young and energetic lifestyle.
Team Members: Hard outfit: Zhang Yongyi, Dong Taolue, Wang Chenglong; Soft dress: Xia Jinbo Lai Zeyu