United Cinemas Unicus Chichibu Nzvimbo Yekuratidza Mafirimu by Mitsuhiro Shinohara is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.
BronziMukati· 2023
United Cinemas Unicus Chichibu Nzvimbo Yekuratidza Mafirimu
Client: United Cinemas
Mubairo weBronzi we A' Design Award Winner in Mukati Category
Verified Award Winner
Verify Award Status for #148563The Design
About United Cinemas Unicus Chichibu Nzvimbo Yekuratidza Mafirimu
United Cinemas Unicus Chichibu ndiyo nzvimbo yekuratidza mafirimu yakavakirwa guta reChichibu, iro rakanga risina imba yemafirimu kwemakore makumi maviri nemapfumbamwe. Nzvimbo iyi ine zvikuni zvinomhanyisa mafirimu zvinomwe uye zvigaro zvinosvika mazana matanhatu nemakumi mashanu, mukati memamita akati wanda anosvika zviuru zviviri namazana mana nemakumi mapfumbamwe. Zvikuru zvakawanda zvine zvigaro zvinodarika zana revanhu, izvo zvinobvumira mhando dzakasiyana-siyana dzemafirimu kuratidzwa kune ruzhinji rushoma. Chivharo cheglass chinofukidza kunze kwechivako, pamwe neimba huru inopinda mukati yakashongedzwa nematombo eslate uye matanda, zvinogamuchira vanofamba vachipfuura pamwe nevanoenda kunoona mafirimu. Dhizaini iyi inoshanda seimba huru yekugarira yeguta, apo vashanyi vane zera rakasiyana-siyana vanogona kusangana. Zvikuru zvose zvinoshandisa michina inoratidza mifananidzo inoshandisa laser pamwe nesystem yezviratidzo zvedhijitari.
The Recognition
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne United Cinemas Unicus Chichibu Nzvimbo Yekuratidza Mafirimu, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. United Cinemas Unicus Chichibu Nzvimbo Yekuratidza Mafirimu inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. United Cinemas Unicus Chichibu Nzvimbo Yekuratidza Mafirimu inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The cinema complex has been waiting for citizens of the Chichibu for years. To answer the expectation for it, the cinema should be open and comfortable to people who do not watch movie. The cinema design to be here as like a living room for citizens. The city is famous for its nature as Mt. Buko, Nagatoro river, the rock pavement, and also the histrical view of town. This cinema takes them in and it succeed.
- Dimensions & Packaging
- 7 screens, 2,490.68 sqm., total capacity 650 seats. Most of screens are capacity of less than 100 seats. One 3D theatre. All theatres are installed a laser projector by Barco.
- Tags
- Movie Theatre, Cinema Complex, Cinema
- Production Technology
- Laser projector for all theatre, full automation projection system, disital signage system, Bems Gem2, 3D projection system
- Design Challenge
- This cinema has the most small capacity of the seats. It could be possible that make capacity more and less the amoutn of halls, but because of the feature of small population of the city and to make variety of showing movie, it is decided to make as possible as many halls with small amount of seats.
- Research
- Even not very large area of the cinema, the curtain wall facade makes not only movie goer but also people who just interested can come easier. The lobby is as if it is sun room and nature look materials are adapted as like slate stones and woods, tried to take into the nature of Chichibu city into it. There are many older people at the city so tried to here to be a place just enjoy and makes communication over generations.
The cinema is not only a cinema complex, but also the living room with movie culture. - Inspiration
- It have been a 29 years the Cihchibu city had lost a movie theatre. The developer P&D Consulting, the city and United Cinemas are planing to revive the movie theatre here for 10 years and in 2022 Summer, the cinema complex have been there with great welcoming by citizen.
- Project Duration
- This project took over 10 years of planning, started in 2019 and finally be realized in 2022.
Chichibu is a famous tourist destination in the Kanto region, with a population of approximately 60,000 people, famous for its geo-sites such as Mt. Bukou, where concrete material was mined, Nagatoro Gorge, famous for its rock pavement and line rafting, and springtime lawn cherry blossoms. The movie theater was built adjacent to an existing neighborhood shopping facility. - Operation Flow
- This project is cooperated with municipal office, the developper and United Cinemas to liven up the city as advertising and prompt citizens to the movie theatre.
The cinema is located where the main road from Tokyo district so we tried to make here become icon of the city.
PoteKuma-kun, the mascot character of the city, is adapted for exterior signage of the cinema that can see at image #3, a lot of advertisement, and coraborated with an advertisement movie before the show starts.
Also many news paper, radio, and local TV news picked us when the cinema opens and continues our cooperation for make citizens feel familier with movies and not to disappear a movie theatre from the city again. - Image Credits
- All photos: P&D Consulting
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