Magpie Jagi Rinochengetedza Kupisa by Cacica Tang

Magpie Jagi Rinochengetedza Kupisa by Cacica Tang is a highly esteemed winner of the very prestigious 2023 Mubairo weSirivha we A' Design Award in Midziyo yeKubika, Tafura, Kunwa neKubikisa Competition Category.

SirivhaMidziyo yeMukicheni· 2023

Magpie Jagi Rinochengetedza Kupisa

by Cacica Tang

Client: Shanghai Sunsmart International Co.,Ltd.

Mubairo weSirivha we A' Design Award Winner in Midziyo yeMukicheni Category

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Verified Award Winner

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Colors

The Design

About Magpie Jagi Rinochengetedza Kupisa

Magpie ijagi rinochengetedza kupisa rakagadzirirwa kushandiswa mazuva ese mumba. Magpie rinowanikwa muhukuru huviri, rinotakura malita 0.95 uye malita 1.6. Muviri waro wakagadzirwa nezvinhu zvakachengeteka pakudya uye mukati maro makagadzirwa negirazi, izvo zvinochengetedza mvura yekunwa yakachengeteka uye isina tsvina. Nzira yevacuum inobatsira kuchengetedza kupisa kwemaawa anosvika makumi mana nemasere. Muromo waro unotevedzera chimiro chemuromo weshiri uye unokombamira zvishoma kumusoro kudzivirira kudonha kwemadonhwe. Shiri yegoridhe inogara pachivharo, uye mavara mana anowanikwa: chena, orenji, pingi uye girinhi. Chimiro chacho chinokwevera pfungwa kukudzivirirwa kweshiri.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Magpie Jagi Rinochengetedza Kupisa, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Magpie Jagi Rinochengetedza Kupisa inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Magpie Jagi Rinochengetedza Kupisa chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This magpie thermo jug is intended to arouse the public awareness of environmental protection. With two optional sizes, small size contains up to 0.95L and large size contains up to 1.6L, this series can meet the daily needs of families. Retaining the key components of traditional Chinese aesthetics, this jug looks unique and modernist which is considered as a good fit to modern home. The impressive craft and safe materials coincide with the quality improvement consciousness of this brand.
Dimensions & Packaging: Small size 0.95L, weight: 760g, diameter: 205mm, height: 225mm
Large size 1.6L, weight: 930g, diameter: 185mm, height: 305mm
Stopper, shell: food-grade PP
Seal ring: silicone rubber
Tags: Thermo jug, Kitchenware, Tableware, Bionic Modeling, Water Jug, Creative Culture, Article for home use
Production Technology: Food grade body material and glass liner is safe, anti-bacterial and residue-proof. Color options are linked to different moods. The gold bird bears the ornamental value and is more fit to modern home. The food grade body material is safe, anti-bacterial and residue-proof and guards the safety of drinking water. Backed by German insulation liner technology, the lining material is stable and heat-resistant. Coupled with the vacuumizing process, the jug guarantees up to 48 hours of insulation. Color options are linked to different moods, so we designed four color options - white, orange, pink and green. The gold bird appearing on the lid bears the ornamental value which is perceived not boring, but more light-hearted.
Design Challenge: How to make a trade-off between function and aesthetics is considered the biggest challenge in design. The designer disassembled the spout, body and handle, analyzed these components, conceived and recombined them by function and purpose of use, until a unique look was shaped. The ergonomic design guarantees its ease-of-use feature.
Research: In the early stage of design, we interviewed many families and identified their pain points of using commercially available thermos. We thought over how to avoid these pain points and deliver user-friendly experience in the design process. In view of the vital significance of food safety, we examined the material differences between shell and liner and finalized the best solution.
Inspiration: Around the world, almost all birds have been protected. Magpies have been loved by Chinese people since ancient times and are also called as the bird of sending good news, a symbol of good luck. The magpie shape is expected to become a part of the design elements of thermo jug for daily use, which not only narrows the distance to consumers and confers a good wish, but also draws public attention to "harmony between humans and birds" and eases harm to birds.
Project Duration: The “Magpie Thermo Jug” project kicked off in Shanghai in December 2020. With efforts made over six months, the project deliverable was presented in July 2021 and made its debut at the China Daily-use Articles Trade Fair in that month.
Operation Flow: The spout features the bionic design of beak with a slight upward gesture to prevent water from dripping down the wall of spout when pouring. Soft curves wrapped around the body visually stretch out. In whichever size, user can push the switch and pour water with one hand, and adjust the center of gravity by moving arm, easing the pressure on the wrist and making pouring easier and effortless.
Team Members: CACICA, XU JIYUAN