Gatorade x Go Rigo Mitengo Yezvipfeko, Zvishandiso Zvemitambo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Mubairo weBronzi we A' Design Award in Dhizaini yeZveVanhu Competition Category.
BronziZveVanhu· 2023
Gatorade x Go Rigo Mitengo Yezvipfeko, Zvishandiso Zvemitambo
by PepsiCo Design and Innovation
Mubairo weBronzi we A' Design Award Winner in ZveVanhu Category
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The Design
About Gatorade x Go Rigo Mitengo Yezvipfeko, Zvishandiso Zvemitambo
Gatorade x Go Rigo iunganidzwa yakaganhurirwa yezvipfeko nezvishandiso zvemitambo yakagadzirirwa vatasvi vemabhasikoro. Unganidzwa iyi yakagadzirwa kubudikidza nekushanda pamwe pakati peGatorade neGo Rigo Go, uye mari yakawanikwa kubva mukutengesa yakatsigira Chikoro cheKutasva Mabhasikoro cheLos Yarumos chiri kuchamhembe kweDunhu reAntioquia muColombia. Zvigadzirwa izvi zvakafemerwa nemapani enyika yeColombia. Mifananidzo yemakomo nemipata inoonekwa pazvipfeko nepazvishandiso. Mifananidzo iyi inomiririra kushingaira nekuzvipira kwevatasvi vemabhasikoro pakiromita imwe neimwe yavanofamba.
The Recognition
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Gatorade x Go Rigo Mitengo Yezvipfeko, Zvishandiso Zvemitambo, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Gatorade x Go Rigo Mitengo Yezvipfeko, Zvishandiso Zvemitambo inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Gatorade x Go Rigo Mitengo Yezvipfeko, Zvishandiso Zvemitambo inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
- Inspiration
- The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
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